Online gaming companies can help you build a successful online casino. What you choose will depend on your budget and how large you want your casino to be. Maybe you have a lot of marketing skills so you don’t need so much outside help. Casino software providers use specific solutions to help you, making it almost effortless to get your casino going.

Find a platform that offers the solution you are looking for

White Label

White label casino software works with companies to offer you easy solutions. This is a solution that is used for all types of business because it’s effective with any sector. With while label, a company is going to create an online casino, sell it to you, and then let you rebrand it so it becomes your creation. It is considered an online franchise that makes it easy to get in on owning your own casino online. The developers responsible for creating these casinos to be already pre-licensed and ready to go. All functionalities are ready to go. All you need to do is create your own brand and the profits will go to yourself and the platform.

You will purchase the platform, which will come from a parent company. There will be an initial cost to set up and you’ll pay to use the technology. You get all the essential things you need to launch a full casino. The parent company is going to give you all the tools and product you need to rebrand.

Some of the services that come with white label includes:

  • Web-hosting
  • Platform
  • Casino games
  • Payment processing system
  • License
  • Consultation

You don’t have to worry about the back end either. All of this is done by the parent company. You may get support for a certain amount of time or for the lifetime of the site. You will have to do your own marketing and be in charge of the front end. This means you need to bring traffic to your site and keep players playing on the site. You’ll get a cut of the profits and so will the platform you work with.

Companies like Nektan, SkillOnNet and many others offer white label casino solutions. See all the white label platforms in our reviews.


Turnkey online casino platform solutions are ready and customizable. Experienced developers who have been creating top games sell websites that are ready to go. They can be changed to suit your needs and visions. Turnkey casino platforms allow you to add what you want to your casino. You have to get your own license, which is necessary if you want to run a legit online casino. This is how it differs from white label. You’re getting a site that’s ready to go. Games, payment methods, and how it’s designed can all be customized. These things are for you to decide and make arrangements to obtain for your online casino.

Turnkey software solutions will include software development in their services as well as website design and the hosting services. You get casino game content. A lot of these companies are partnered up with the heavy hitters in gaming today. NetEnt and Microgaming to mention a few. There are thousands of games you can choose to have on your site. You just need to choose the corresponding developers that make them. You will also get connected to the most popular, secure payment systems for your players. You’ll have to do this on your own, but they may help you open up account with banks. You can also expect technical support and marketing assistance.

Self Service

Self service will be offered to you by developers. They make it easy for you to integrate games and essential content to your site. You potentially have access to technical support and components you need to have a successful online casino. This solution is more for casinos that are already in existence but are looking for a fresh, new look. You can make changes to products yourself and take full control of the design. You might have your own team of IT experts, but you may still require some fundamental services.

Self service can include tech support, casino scripts, advice on how to best design your site, support through the development of any changes you’re making, testing, integration of games, back office, and hosting services. The nice thing about self-service is you don’t have to go through the main leaders in the industry. This can ultimately cost you less money. The provider who offers self-service can ensure you get games from the best developers in the business that they are already working with. You don’t have to get into contract with them, which is not only a money saver but also a time saver.

Licences and localization on your target market

It’s important that your casino is totally licensed. You can get this through a software provider when you go with white label. Otherwise, you will have to work to obtain it yourself. Any activity that involves wagering on your site will require licensing. This is proof that you’re operating in a fair, legit way and following all of the regulatory rules. Players are often going to check this to ensure they’re putting their money to a trusted casino. Also, you’re going to need a licence to offer players trusted payment methods like a debit or credit card. You have to set up a merchant account, but you can’t do that with a bank unless you have the proper licensing.

Different Licenses for Different Jurisdictions

Gambling licence requirements will vary from place to place (jurisdiction). Gambling committees in regions have their own set of rules and laws. You might not be able to get a licence from one authority and yet be approved for another. You can operate in one or many different places. Each will require a license from that jurisdiction, however.

Your license may cost more or take longer depending on where you want to be licensed. Throughout the world, there are many different control boards governing various places on proper practices of gambling.

The following are the most popular governing bodies:

  • Curaçao eGaming
  • Malta 
  • Alderney 
  • Gibraltar 

To get a gaming license, you have a few options. You can do the work and obtain the licence or a sub licence on your own or choose a white label casino that does all of that work for you. If you’re going to get the license for yourself, you will need to meet certain standards. They are looking for honesty and integrity first and foremost, so you’ll have to produce detail information about finances and your company. You will need to let them know what your casino stands for and who the owners/partners are. Criminal backchecks will be necessary and your business needs to adhere to regulations. This includes things like how much of a payout you offer for prize money, protection of personal information, ad guidelines, and accounts information. You’ll have to go through tests and ensure that you offer your players things like self-inclusion to avoid gambling problems.

Competitive Gaming Content

Casino software providersv are your go-to for the games you want to offer at your online casino. They may also be responsible for developing the games. Online gaming companies like this create and supply in-house games on their own platform. Other providers work differently. They will create games but also form partnerships with bigger providers. Smaller game providers still make incredible games, they just can’t get their names out to the big audience without leveraging it through partnership with the big names.

There are some incredible casino software developers out there that have created innovative, state-of-the-art epic games. Slots will come with epic storylines, deep plots, and adventures that are supported by incredible graphics and soundtracks. You’ll want to choose games based on where your casino licensing jurisdiction is. Different countries have different preferences.

You’ll want to narrow down what casino software providers power your casino. Decide first what kind of entertainment you want to give your players. Maybe you want to be the biggest casino out there for slots or card games. There are thousands of slots you can showcase, including jackpots. Jackpots can really draw players in for the big winning potential. You can offer virtual and video table/card games. It’s important to offer the classic casino games like poker, blackjack, and roulette. There are several different kinds of variants for each as well. Proving live casino games is also recommended along with some of the go-to games that are quick and easy to pay. Games like Keno, Bingo, and Scratch Cards are valuable to certain players as well. Having a robust collection of games is highly recommended.

You will also want to ensure that you have a mobile version for your casino and that there are plenty of high-quality games you can offer. Most casino owners are choosing the HTML5 platform. You will want to offer your players all sorts of games too.

The Industry’s Most Popular Game Providers

The games you want on your site should be a well-known brand where players know they’ll be getting excellent entertainment. Here is the best in the business:

  • NetEnt
  • Microgaming
  • Play nGo
  • Yggdrasil
  • Evolution
  • IGT
  • Playtech

There are a bunch of smaller providers as well that offer up incredible iGaming experiences.

  • Quickspin
  • Xpro Gaming
  • Realtime Gaming
  • Betsoft
  • NextGen Gaming
  • Pragmatic Play
  • Red Tiger
  • Relax Gaming
  • Rabcat
  • Foxium
  • Elk Studios
  • Thunderkick

If you want to partner with the game provider, you can get in touch with them personally at their website. You’ll find out how to open up an online casino that is powered by the software provider or add their platform to your site. If you go with the white label casino software option, this is all done for you. You’re going to get to choose what games you want on your site from all the big iGaming providers. If you go for turnkey casino software, you can choose third-party gaming content from the providers you want.

Available Banking Methods

You’re going to need banking methods to conduct a successful online business. Payment processing systems will include the processor, the gateway, and the account. Based on the services you choose to use; you will be able to accept payment by:

Credit cards – Visa/ Mastercard

Debit cards – Visa Debit/Mastercard Debit/Interac

eWallets – PayPal/Skrill/Neteller

Bank transfer – Wire transfer/credit transfer

Prepaid cards – Paysafecard

Cryptocurrency – Bitcoin

When looking to get your own merchant account, you can obtain it yourself or get a white label casino provider to do it for you. This is high risk and takes a lot of research. Getting the payment system together for your casino is part of what white label solutions do. This is going to save you a lot of hassle. Turnkey software solutions will also make it easier for you. You have a few options to choose from when it comes to the processing services you can provide to players.


It’s important to have excellent support for your customers. Without it, you’ll start to get unkind reviews and build up a reputation of being unhelpful. Your customers may have questions about their playing time at the casino. This could be anything from bank processing issues to calling in for a bonus that needs to go through customer service.

Many of the big software providers are going to offer a customer service option for your casino. You will have access to an open line of communication with support and feedback potential. This can include 24/7 customer or IT support. Around the clock managers that can fix any problems at your casino. The support can look into issues that arise with any wins, bonuses, or games. Look out for services that will offer you an account manager. When you have the support you need, you can offer it back to your players. This support is often multilingual. There are quite a few channels for communication and also special support for VIP.

You can either operate your own customer service or hire services from another company. Going through a company is far better unless you and some of your team are experts in everything gambling, including all the tech aspects. When you go with white label casino software solutions, your customer support is included in your package. If you go with turnkey software solutions, you can obtain customer support separately.

CRM and marketing

Customer Relationship management is what allows you to manage your contact with the players at your casino. It gives you information on the customer’s preferences. This allows you to offer them bonuses that are tailored to what they like. You can market to your players in a more effective way, keeping them loyal and spending at the casino. The kind of detailed information you get from a CRM system will let you see inside the player’s mind. This allows you to offer them exactly what they want. This system is used in many industries because of it’s effectiveness.

You want to make sure you choose a CRM company that is familiar with online casinos. Most of the casino software providers offer CRM as part of their package. It comes in the white label casino software and is also an option when using turnkey software solutions.

Affiliate Program

Working with an affiliate program in terms of branding strategy is highly effective. As it’s performance based, you only pay when the agreed actions have taken place. Usually that’s when the affiliate program or person has sent traffic to your casino where they sign up and put down a deposit. Your brand gets promoted through influencers and marketing experts, which is highly effective. It’s how they get paid. Casino software providers have affiliate programs that you can use.

Front and Back End Solutions

All websites have a front end. It is what you see when you look at a site. The back end is where all the development happens so the front end can look as good as it does. Front end casino services are essential because they allow your site to load quickly, you get support for platforms you’re using. As far as set up, front end support is essential so you can get things like your live casino integrated into the casino.

The back end is where the server, application, and database are. It is where payment information and profiles are stored. This is what allows you to collect the data you can then analyze later for best customer satisfaction. CRM happens here as well as your customer support, tracking customers, and VIP services.

You can either obtain these services on your own, but it’s not recommended if you’re starting your casino from the bottom up. You can also hire a company to do this for you. In white label and turnkey solutions, you’ll have access to certified services.


Your online casino platform is going to be a big factor on the success of your casino. You will want to choose wisely, based on the kind of games you want to provide. Casino software developers give you games but also a lot of other assets that get your casino up and running quickly. How easy the process is depends on what you choose in terms of white label, turnkey, or self-service. If you have to do everything yourself, it can be challenging. Whereas, white label is your one stop shop for everything you need. Turnkey software solutions allow you to pick and choose what you want so you can choose a platform but have more flexibility to choose other services beyond the platform itself. Consider what you can afford and what you need done for you. If you’re not quite sure what you need or what will work best, there are experts in the field that can help you.