The online casino industry is thriving. There are many ways you can leverage your online casino to make money. So how does it work? There are various activities we’ll go over that will let you in on how your online casino will make you money. The industry is massive with millions of players eager to play at all the best online casinos. Players are looking to spend money and if you offer them great incentives like VIP privileges for their loyalty, they will stay and continue to spend.

There are plenty of reasons you should consider starting an online casino. One of the main reasons is it’s a thriving industry and there is plenty of demand. If you get the recipe right, it really is easy money. The money seamlessly circulates through your casino. There is a winner and a loser but the way a casino works, the owner will never be left with nothing. We’ll explain more about this as well. You will ultimately always have the advantage and will receive different types of commission payments even when players win. You’ll want to grab a player’s attention with marketing programs that incorporates tournaments, draws, bonuses, and promotions. Each game is set up with an RTP, which will dictate how much money goes back to the players. While this is a factor of how much money you’ll make, the key is getting players and keeping them.

Types of Online Casino Income

There are two types of online casino games. Player vs. Casino and Player vs. Player. Regardless of what type a person plays, the casino will make a profit.

With Player vs. Casino, the casino will use a specific RTP, which is programmed into the game. This means percentage of return. The casino will profit from each player’s loss as well.

Player vs. Player is used in things like poker. It is a fixed payment or a rake for every bet. It is also used in board games like dominoes.  

RTP Earnings / House Edge

As discussed, RTP is the percentage of payments. This is going to be determined by the software developer. There is a built-in random number generator algorithm within each casino game. It is working as someone plays the game and ensures that there aren’t massive payouts that will sink a casino. It is designed to ensure that the casino will always be up.

Earnings on Player’s Loss

You are additionally going to make money when a player loses. If we look to live casinos, they receive profit from games although there is no random number generator. This style of collection is used in table games like baccarat and blackjack. You are also getting a percentage for every win they get.

Online Casino Commissions (Rake)

A fixed commission is a rake and its you who will make this call on how much it will be and how it will be executed. It can be a percentage of the pot or on each bet. The standard percentage will sit from 3-5%. It can often have the face of being an entrance fee where a person has to pay to play games like billiards. Games where it’s Player vs. Player will often have an entrance fee.

Online Casino Advantages Over the Players

Your online casino will be set up so no matter what happens, you are always going to have the advantage over the player. What a player wins and what they receive are different. So, while it may look to the player that they have won a certain amount, the online casino will take a commission that is between 2-5%. The player won’t receive 100% of their win, instead getting between 95-98%. You are profiting even when players are winning. It doesn’t matter how much they win or lose either. The more games played, the more money you make.

The structure of the games will also bring you advantages. Blackjack will allow your casino to turn into an active player. The rules of the game will always give advantage to the croupier, the dealer that spins the wheel. Say a player opens the game instead of a dealer. If the player gets the same number of points or even beats them out, the dealer still wins despite the fact they didn’t’ play their cards at all.

Lastly, there is the advantage of mandatory payments that any online casino takes. This includes any fees for going into tournaments, membership payments, and rakes.

Factors that Determine the Profitability of Your Online Casino

  • How many players the casino has in total.
  • How much time these players spend at the casino.
  • Player’s frequency of topping up their account.
  • How available the casino is on various platforms.

How profitable you are will highly depend on how many visitors you get and how much time they spend at your online casino. There are many different marketing programs that help you get targeted traffic and convert them into players. This includes things like offering players the opportunity to try games for free. First deposit bonuses are a big draw as well as a robust VIP program.

It’s also essential at this point to provide a high-quality mobile version that works with tablets, smartphones, and a laptop. There is a high percentage of people that do things online with their phone as opposed to their laptop. If you can’t deliver an amazing experience at your online casino for the mobile user, you’re missing out on a lot of income opportunity. This will directly affect your profitability so make sure you put some attention into offering a great mobile experience.

How much money you make will depend on how often a player puts money into their casino account and use it. You can create marketing programs that make players want to put down a deposit with incentives you offer. These incentives don’t cost you anything, but players are more pulled to play more. Offers can include things like free spin bonuses or match deposit bonuses.

There are a few more things to consider that could impact how much money you make on any given player. Here are some tips:

  • Try to reduce the amount of time from registration to deposit that the player will make. Offer them a deal they can’t refuse right away so they’ll make that deposit.
  • Make sure you have a convenient way to allow people to put money into their casino account as well as withdrawing. You should support all the payment systems that are high used. If you can support cryptocurrency, this could also be to your advantage against other online casinos.
  • Use SEO strategies as you get your casino name out there. In reviews, recommendations, ratings, you want to make sure you are present and that you utilize SEO strategies. This is a powerful way to become ‘searchable’ and get your name recognized.
  • Your site should be easy to navigate and very usable. Players should never feel lost or frustrated. You should also put effort into offering a large collection of all the best games.
  • You should treat your players like gold. They should have access to good customer support. You should also be transparent and fair. Your success relies heavily on a good reputation.  

How to Increase Profitability of an Online Casino

Keeping players loyal is one of the most important things you can do to keep money coming in. This takes strategy to both obtain and keep players.

Marketing Strategies

Bonuses and Loyalty Programs

Bonuses and loyalty programs can be used to attract new customers. This includes your welcome package that may include free spins and/or match bonus offers. You can make your welcome bonus offer unique and even multi-leveled. Some casinos will offer a match bonus with free spins for the first three deposits.

Weekly, monthly, and seasonal bonuses can keep the players you already have. If you’re generous with bonuses and offer them at the right time, you’re going to keep your players and they’ll continue to make deposits. Some casinos will have a daily deal every single day that lasts for just 24 hours. This urges the player to go to the casino daily.

If you have a robust loyalty program, you can attract new players but ultimately, it’s a way to get high rollers to hang out at your casino exclusively. The loyalty program of any casino will give players the opportunity to collect points for every wager. These points will result in gifts and leveling up within the program. The higher the level, the greater the bonuses, incentives, and gifts.  

Retaining Customers

It is far easier to attract a new customer than it does to keep one. So it’s important that you treat the customers you have really well. You’ve already sold them on your casino so now you just have to keep them entertained, satisfied, and happy. How well you retain customers depends on this. You should have a great customer service support system that is accessible. A lot of casinos have a 24/7 chat box. Having a phone number or email available is also appreciated by players.

Customer Acquisition

Before even thinking about keeping the players you have, you must get them first. This is known as customer acquisition, which allows your business to grow. For both keeping and acquiring new players, you need to implement good marketing strategies. Pay a lot of attention to the players you have and put effort in ways you can attract more. To effectively acquire new players, you’ll want to use targeted messages. First, you’ll need to identify who your customers are. Then you want to design marketing strategies.

SEO is important so you can rank higher in search engines. Then you’ll want to do some online ads, get reviews out there about your site, and do some offline ads in places your audience will look. You’ll also want to follow up on any customers that showed interest and make sure to measure how effective your marketing efforts are in terms of conversion. Are you seeing the sales you want? If not, make adjustments. If you’re not a marketing expert, you may want to get help from professionals that focus on the online casino niche.

Driving Traffic to the Site

Affiliate programs are a great way to get traffic to your site. You work with a program or one publisher who has influence in the online casino world. They strategically send traffic your way and you pay them if the player signs up and puts down a deposit. The experts do the work and you pay them if traffic is converted.

You should also make sure that your casino is published wherever possible. This might be casino lists on other sites, review pages, testimonials, or casino news sites. If you’re doing this, use SEO practices for even more impact.  

Availability on Different Platforms

For a casino to be highly successful, you’ll need to acquire the software that players love. This is one of the most important things. This is what brings the fun, excitement, and quality gaming to your online casino. There are a variety of different software providers that offer incredible games. This is what will ultimately attract players to your casino above all else.  You can have more than one software provider that powers your site. This can create a robust player experience with many varieties existing within any game.  Having a live casino is also going to increase player interest. If your players don’t have to go anywhere else to play all their favorite games, they will exclusively play for you.

Large Selection of Games

The games that you’ll profit most from are slots and poker so you’ll want to make sure you have a generous collection of both. They are the highest in demand when it comes to online gambling. Other mentionable games include roulette, blackjack, baccarat, and keno.

Easy Banking

Make sure to provide the most popular banking methods so players can easily deposit and withdraw from the casino. You should have a guaranteed quick process, so players feel comfortable spending their money with you. While you don’t have control over how long their bank takes to process the request, you can do your part to speed things along with quick turn around. Make sure to accept credit cards, e-wallets, bank transfers, debit cards, e-checks, and bank transfers. You want to ensure a player has no obstacles when it comes to putting money into their casino account.


The online casino industry is only growing. The income of online gambling is $37 billion per year. There are over 85 countries that have legalized online gambling. The industry is thriving and if you want a piece of the pie, you’ll want to make sure to use the practices above. Building a casino that people want to play at comes first. Make sure you go into partnership with the big software providers as these are brands that sell for you when they’re on your site. Make sure you have all the right payment providers to offer to your players. Acquire new customers with key ingredients like working with affiliate programs and getting people to review your casino. Have welcome offers that new players can’t refuse. Keep your customers by offering them great offers and providing them with customer support that cares. These are key aspects to making a good profit for your online casino.