Gaming Innovation Group (GiG) is an iGaming platform provider that offers solutions to both online and land-based operators. In this GiG casino software in-depth analysis you’ll discover more about what this company has to offer to its customers, helping you to decide if the GiG platform is the right choice for your online casino business plans.

Founded in 2012 and originally known as iGaming Cloud (iGC), the GiG software platform has evolved over the years to become the cloud-based real-time data platform it is today. Currently, it offers operators a quick and scalable service tool designed to enhance business intelligence. Among the benefits it offers, it delivers the right insights at the right times to allow gambling operators to quickly identify problems and helping to increase business sustainability.

The GiG casino platform is known as GiG Core. It is a cloud-based solution that is licensed in several jurisdictions and has a player profile management system. It provides a number of features, such as a payment gateway, affiliate management, content management, CRM (Customer Relationship Management), near real-time reporting, bonus and VIP marketing strategies, and access to more than 3,000 games from over 30 game providers. Additionally, it offers a fully hosted and managed sports solution for businesses seeking a sports betting product.

Gaming Innovation Group Inc. is a public company with over 500 employees. It is a US registered company headquartered in St. Julian’s, Malta, where it operates its GiG Core online gaming platform software. It also has offices in five other locations across Europe, including Marbella, Gibraltar, Kristiansand, Copenhagen, and Oslo.

Discover more about GiG casino software with Casinnovate in-depth analysis.

GiG Casino Solutions

GiG gambling software is made up of different solutions, including:

  • Platform – Cloud-based online casino solution known as GiG Core (previously iGaming Cloud). Any GiG solution can be accessed via this platform, including third-party game suppliers, various payment options and extra features.
  • Sports Betting – A sportsbook management solution.
  • Media – Digital marketing for the iGaming industry.
  • Managed Services – GiG turnkey solutions help you run your own casino or sportsbook.
  • Data – A data platform that can be integrated with GiG Core or other third-party solutions to enhance an existing operation’s data system.
  • Logic – An algorithm-based system designed to minimize day to day operation tasks.
Game management


Game management

Sports Betting

Game management


Game management

Managed Services

Game management


Game management


While its possible to obtain GiG white label solutions, the company’s primary focus is on providing a fast and scalable self-service tool. They offer their expertise and operational infrastructure to provide you with what you need to enhance or manage your own casino.

GiG Games

Slots, video poker, virtual table and card games, poker, casual games and live casino games are among the over 3000 games that are available for internet casino operators who use the GiG platform. The diverse and eclectic range of third-party GiG casino gaming software allows online casino sites that use it to appeal to different players’ interests, providing a full iGaming experience.

Interestingly, Gaming Innovation Group once had its own in-house game development studio called GiG Games, which it launched in 2018. However, the company decided to shut down its proprietary gaming studio in 2019 due to it generating “negligible” revenues. Presently, they are a supplier of only third-party gaming content.

There are over 30 GiG gaming providers. Some of the brands with whom the company has partnered include:

NetEnt NetEnt
Microgaming Microgaming
Pragmatic Play Pragmatic Play
Yggdrasil Yggdrasil
Aristocrat Aristocrat
Evolution Gaming Evolution Gaming
Play'n GO Play'n GO
NextGen Gaming NextGen Gaming
Thunderkick Thunderkick
Red Tiger Gaming Red Tiger Gaming
Quickspin Quickspin
betsoft betsoft

GiG Licenses

GiG’s player account management platform is licensed in several jurisdictions. These include Malta, UK, Germany, the German State of Schleswig-Holstein, Sweden, Spain, Latvia, Romania, New Jersey and Iowa.

The cloud-based solution is a player profile management system that features integrated KYC (Know Your Customer) tools for verifying players. KYC tools ensure that every effort is made to verify the identity, suitability and risks involved with maintaining a business relationship with gambling customers.

This iGaming provider takes licensing regulations, age verification and responsible gambling very seriously.

Available licenses

Although the player account management platform is licensed in several markets, in terms of the actual B2B GiG online casino platform this is licensed and regulated by:

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission

The licenses are held by iGamingCloud Limited.

How to obtain a license

Opting for GiG iGaming software gives you the advantage of entering into regulated markets and new verticals. This is made possible with their regulatory adaptation engine.  Moreover, the platform ensures that your business is compliant and your end users are protected with the company’s responsible gaming tools, which have been developed to manage spending and gambling habits in a way that is both fair and fun for the player.

If you choose a GiG white label casino, the license will be provided. However, if you wish to use the platform but run your casino independently, you will be required to obtain your own license and take care of the application process yourself. Additionally, keep in mind that as an independent license holder, you are responsible for ensuring that you are always operating your gambling business based on the rules of the regulator, which are constantly changing.

To learn more about GiG’s licensing, the type of licenses that are available as well as its regulatory adaptation engine and responsible gaming tools, get in touch with the company directly.

GiG Localization Perks

When this GiG platform in-depth analysis was created, the company owned several licenses in Europe as well as in the US. As such, it can meet the requirements of specific jurisdictions, helping you to tailor your business and offerings to certain groups of players.

Additionally, as it has an MGA (Malta Gaming Authority) license, GiG casino sites with this license can also welcome players from unregulated markets, such as Canada.  

With that said, some of jurisdictions where the currently operates include:

GiG can help you target specific local markets by offering:

  • Local payment solutions
  • A multi-lingual casino site
  • Promotions and games marketed to specific countries

Special Features Offered by GiG

The iGaming industry is highly competitive. New casinos are launched all the time, so if you want to find success, you need to employ the right tools and strategies to run a smooth operation, acquire players and retain them. GiG is a provider of innovative media and marketing strategies and logical solutions to help you make your mark in the industry.

  • Bonus Management system – With this feature operators have the freedom to create and manage a wide range of cross-product bonuses for both casino and sportsbook without any limitations.
  • GiG Comply – This is a self-service B2B marketing compliance tool that can help operators manage and monitor the online advertising messages created by their marketing partners. The solution can be customized to cover market-specific legislation and advertising standards. Additionally, this service is capable of scanning thousands of webpages every day to ensure that compliance operators can protect their brand on the web in an environment that is ever-changing.
  • GiG Logic – This is a handy algorithm-based system focused on minimizing day to day tasks. Based on a sequence of specified actions it allows for operators to create their own rules that best serve their particular busines needs in a “simple, testable and audited environment.” GiG Logic enables gambling businesses to bypass traditional development cycles by giving them the control to create their own required logic.

GiG Brands

GiG network sites include a number of well-known and respected online casinos and sportsbooks. For instance, some of the company’s in-house brands are:


Since 2013, Thrills has been wowing customers from around the globe with its online casino entertainment. Calling itself “the lighting-fast casino”, Thrills features Pay N Play, which lets players skip the lengthy sign up process and get right to playing. There’s no login required, players simply enter the amount they want to deposit, and they’ll be directed to the Trustly site to make their deposit and start playing. Thrills also has fast cashouts and a weekly 10% cashback offer.


Opening its doors in 2016, Rizk offers a casino, live casino and sportsbook. It offers a number of payment methods including local payment options as well as a large number of games. However, what probably stands out the most about this brand is that it offers unique ongoing promotions like the Wheel of Rizk and the Rizk Race.


Guts is a brand that has been around since 2013. It provides a wide range of online gambling entertainment including casino games, a live casino, sportsbook and poker. It is mobile-friendly, offers swift withdrawal times and is highly respected in the industry. It welcomes players from all over the world.

Other GiG casinos include Highroller, Kaboo, Betspin, Dreamz, Wishmaker and Cashmio.

GiG Payment Providers

Gaming Innovation Group offers reliable and secure payment gateway services, allowing the processing and reconciliation of payment transaction.

Moreover, GiG is a software provider that protects businesses with full fraud monitoring and verification services through every single betting vertical.

There are over 30 payment providers. This allows them to provide not only the most popular and globally used payment methods, like Visa and Mastercard, but also local payments.

The different types of payment solutions for casino deposits include credit cards, debit cards, eWallets, prepaid cards, bank transfer, and mobile payments. 

Available currencies include EUR, GBP, SEK, NOK, USD, CAD, NZD, and INR.     

Some of the payment partners are:

GiG supports Trustly’s Pay N Play. This unique payment feature allows players who can use it the ability to securely play real money games instantly with a single swift deposit from their internet bank via Trustly, with no registration required first.

Average withdrawal times

The speed of payments processing depends on the method chosen by the user. When it comes to eWallets, the process can take as little as 24 hours. Other payment methods like credit or debit cards can take up to 5 days, and bank transfers can take up to 7 days. It all depends on the individual financial institution.

GiG Support

GiG delivers around the clock, multilingual support to help guide casino players through their iGaming experience. The company prides itself on having leading response times.

Languages Available

Support is multilingual and is available in English, German, and Swedish

Hours of Operation

Support is available 24/7 for email and live chat.

Communication channels

Casino support can be reached via:

  • Live Chat
  • Email
  • Telephone and Request callback
  • VIP Support         

Partner Support

The team at Gaming Innovation Group is prepared to assist you every step of the way. Even if you’re not a client you can get in touch with the support staff to learn more about their services without an additional fee. Once you are a customer, you can expect to be provided with the assistance that you need when you need it.

GiG CRM Solutions

GiG’s media solution leverages the company’s expertise and insights to offer operators a fully customized strategy, aimed at maximizing the return on investment (ROI) for their leads.

The company provides a media managed service, structured around a conventional agency model, to handle operators’ marketing campaigns and generate high-quality traffic. This service involves a range of marketing strategies, including traditional affiliate marketing, social media, Google Ads, and SEO, allowing operators to focus on other aspects of their business while GiG manages their promotional efforts.

Who does the CRM?

GiG provides solutions to manage your Customer Relationship Management (CRM) needs, aiming to enhance the lifetime value of your players. Their CRM tools are designed to boost customer satisfaction, enabling casinos to strategize and implement across multiple channels. This sets casinos on the path to achieving their Key Performance Indicators (KPIs) and fortifying player retention through precise segmentation.

GiG Data offers seamless integration and control over third-party integrations with any API or broker-enabled CRM system. This ensures that casinos receive real-time KPIs for their customer base from the CRM system of their preference, allowing for informed decision-making and strategy development.

GiG VIP/Loyalty Program

Full-time VIP services are offered, allowing for high roller players to enjoy extra-special services that will keep them feeling valued and engaged. Beyond providing special promotions, services and support geared towards VIPs, GiG also gives casino businesses the power to obtain instant information about their VIP players – in order to make the most of their marketing strategy.

GiG Front End Flexibility

The GiG software platform is an omni-channel product, enabling casinos to offer seamless desktop, mobile and tablet play. The front end is flexible and customizable, allowing operators to manage their site content. Examples of the front-end flexibility include:

  • Gamification
  • The creation of site messages with the help of different templates
  • User-friendly interface for adding images and text
  • Instantly build banners and promotions pages
  • Add additional information to games library and improve game-related search engine optimization (SEO)
  • Create, segment and run automated calendar campaigns
  • Use multiple KPIs to automate and reward players
  • Utilize advanced demographic settings to automate a player’s experience

GiG Back End Advantage

Fast loading, accurate, detailed and near real-time data reporting is part of the back office advantage that GiG Data provides. Some of the benefits of the back end include:

  • Real-time data collects aggregate lifetime information to deliver decision-making insights
  • Understand and analyze the lifetime value of players, their playing patterns and more with AI
  • Access, gather and present actionable data and information on-demand with the rich-configured toolset
  • Make management operations of your day to day business simpler

GiG Affiliate Program

GiG has a fully adaptable affiliate program system known as GiG Affiliates. It provides the ability to manage, track and analyze affiliate data and affiliate marketing programs. The primary perks of this affiliate program include:

  • Flexible commission
  • Personalised account manager
  • High customer loyalty
  • Fair play
  • Different models (CPA or Hybrid)

Time to Market

The Gaming Innovation Group software platform is equipped with a number of tools and features that can help make it easier to quickly launch an online casino or quickly integrate software, products, services and features that can enhance an existing operations offers.


One of the ways GiG differs from other casino software providers is it offers a fixed fee model. This means that all technical costs that are associated with the GiG iGaming platform are fixed monthly instead of the traditional royalty model, which is based on the percentage of an operator’s revenues.

This means that you will know what fees you are required to pay monthly instead of fees changing from month to month.

GiG Software In-Depth Analysis – Bottom Line

Gaming Innovation Group offers an iGaming platform for both land-based casinos, existing online casinos and newcomers who want to launch their first casino. With so many different solutions, tools, products and services, including payment processing, thousands of games, CRM, media management systems, regulation engines and more, they have everything that is needed to run a successful operation. 

However, if you are looking for a more dedicated white label casino platform, you may find that other online casino software companies can provide you with more straightforward options.  

If you want to launch a new casino, use our free business plan to have a clear roadmap for your business.


What solutions does GiG offer to online casino operators?

GiG offers a variety of solutions including a cloud-based online casino platform known as GiG Core, sports betting management, digital marketing for the iGaming industry, managed services for running casinos or sportsbooks, and a data platform that can integrate with GiG Core or other third-party solutions.

How does GiG support operators in terms of licensing and compliance?

GiG’s platform is licensed in several jurisdictions, ensuring operators can run legitimate businesses. Operators using GiG’s white label solution can operate under GiG’s licenses – namely MGA and UK Gambling Commission, while those running independent casinos are supported in obtaining their own licenses. GiG takes licensing regulations, age verification, and responsible gambling seriously, offering tools and services to ensure compliance and responsible gaming.

What kind of support and services does GiG offer to casino operators for customer relationship management (CRM)?

GiG provides comprehensive CRM solutions to help increase players’ lifetime value and satisfaction. They offer media and marketing strategies, and logical solutions to help operators run smooth operations, acquire, and retain players. GiG Data can integrate with any API or broker-enabled CRM system, ensuring real-time KPIs are received for a casino’s customer base.