Metric Gaming is a multi-tenant B2B sports betting provider. The company specializes in developing and providing live mobile sports betting software and support services to existing online gambling operators.

The core of its business focuses on its SuperLive platform. This unique Metric Gaming platform allows the end user to place bets on in-game events as they unfold in real time. SuperLive propositional wagers has quickly made Metric one of the most innovative sports betting suppliers around.

Founded in 2015, the privately held company is headquartered in London, England and also has an office in Las Vegas, Nevada. Metric has 100+ experts a part of its team and, over the years, has managed to deliver its products and services to several top-tier sportsbook brands. Its first major customer was Coral Interactive, a Gala Coral Group (now Ladbrokes Coral) affiliate.

Today, Metric Gaming offers a complete sportsbook platform and service that provides full coverage, multi-tenant capabilities, custom odds & risk, product localization, in-play innovations and tailored user interfaces. Additionally, those businesses seeking to upgrade their existing sportsbook can benefit from sports feeds and services including soccer, racing, golf and US sports.

Wondering how this B2B sports betting provider can help you grow your revenues? Continue reading our Metric Gaming review to learn more.

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Sports, betting and data products

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Metric Gaming Betting Solutions

Metric Gaming is a multi-tenant betting software provider. What this means is that their software and its supporting infrastructure serves multiple customers at the same time. Each customer (tenant) shares the software application and a single database. That being said, each tenant is independent, so they look and behave differently to the rest, even though they are all located in the same place. Moreover, their data is isolated and remains invisible to other tenants.

With that said, Metric Gaming’s available products include a complete sportsbook platform as well as standalone products.

  • Complete Sportsbook – The complete turnkey sportsbook solution is a comprehensive sportsbook platform that provides all the events and markets that you want. It is a multi-tenant platform with custom odds and risk, tailored user interfaces and product localization. With the company’s betting platform, players can bet on every snap, every stroke, every at-bat and so on.
  • Standalone Products – Metric Gaming offers standalone in-house products, all of which are offered as price feeds or fully managed services that are applied though APIs or iFRAME. Their standalone products include Soccer, Horse Racing, US Sports, and Golf, with specialized systems and features created for each product.

Metric Gaming Products

Metric Gaming offers different products to meet the needs of its sports betting clients. Among the diverse features that are available include:

  • Wide range of sports – Coverage of more than 50 sports, including 7 sports in-house (Soccer, Golf, Racing and 4 US Sports – NFL, NBA, MLB and NHL).
  • An array of events – Over 400,000 events are covered annually as well as 260,000+ in-play events.
  • High performance – Every second, 2,000 bets are processed.
  • Custom odds and risk – Custom odds and risk setups are available for each tenant, made possible by configuring over 20 custom parameters, including margin per selection, margin curve, min-max price, odds ladders, etc. The right strategy is implemented for each tenant across every market, sport and selection.
  • Special features – Beyond its sportsbook having custom cash out, different bet types, multiple odds formats and other innovative features, the company’s in-house products include different features as well. For instance, the Soccer product offers In-Play Create-A-Bet, Outrights & Specials and superior pricing efficiency, while the Horse Racing product delivers features like Create-A-Race, Antepost & Specials, AI supported pricing and so on.

Metric Gaming Licensing and Localization

Metric Gaming is a fully licensed sports betting platform provider and is compliant in several markets around the globe. Current licenses it holds include:

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission
Isle of Man Gambling Supervision Commission Isle of Man Gambling Supervision Commission

If you would like more detailed information in regard to licensing, regulation and compliance in relation to Metric Gaming’s products, and how this applies to the jurisdictions you would like to target, the friendly customer support team can help provide you with specific answers to your questions.


Metric Gaming’s multi-tenant platform allows operators to deploy customized products internationally at a quick and cost-effective pace.

Metric Gaming can help their customers automate content curation across territories with capabilities that include their advance CMS (Content Management System) Engine. This allows their customers to be relevant and competitive in any country. With that said, examples of some of the countries where localization is supported include:

Metric Gaming Partners

Metric Gaming has parented with key professionals in order to deliver the best platform to its spots betting clients.

Examples of their sports partners include:

  • Nektan
  • Sports IQ
  • Campeón Gaming Partners

Metric Gaming Brands

Metric Gaming supplies many sports betting brands with its complete sportsbook and/or its independent products.

Some of their supported brands include:

Metric Gaming Payments

Metric Gaming does not supply a payment gateway or payment processing system. It’s sportsbook and products can be integrated to work with your site’s existing payment system.

Metric Gaming Support

Whenever you require support, Metric Gaming is there for you. Whether you’re inquiring about their products or are an existing customer with a query or concern, the company is there for you throughout your journey.

Metric Gaming CRM & Marketing

Metric Gaming does not provide CRM (Customer Relationship Management) or marketing. Its primary focus is delivering a multi-tenant localized and customizable sportsbook product that can be integrated into an existing iGaming brand. If CRM and marketing is something that you require, there are other companies with whom you can partner to obtain these specific tools and systems.

Metric Gaming Front End

Metric Gaming provides its customers with a powerful and fully customizable user interface (UI). The UI is tailor-made to suit your specifications. Using the company’s APIs you can build or integrate a fully custom interface.

That being said, if you prefer working with an existing template, they also offer a templated UI that can be modified to suit your needs. The templated UI is split into modifiable sections that will meet your requirements. You can enable and brand each section as well as style each element, including icons and buttons.

The Metric Gaming sportsbook platform user interface is seamless, easy to navigate and is suitable for multiple channels, including desktop, mobile and tablet.

Metric Gaming Back office

Metric Gaming’s back office is secure and easy to use. It gives you the ability to keep track of your bettors and sportsbook operation. The optimized back end can process over 2,000 bets per second.

Metric Gaming Pricing & Time to Market

Metric Gaming gives operators a cheaper and faster way to launch a premium sportsbook product to various jurisdictions.

To learn about cost specifics as well as how long it will take for your product to launch, contact the Metric team to get the answers you need for the particular plans you have in mind.

Additionally, you can also arrange a demo with the company, which will help you to obtain a better understanding of what you can expect.

Metric Gaming Review Conclusion

Metric Gaming is a unique and modern multi-tenant sports betting platform provider. Whether you are interested in its complete sportsbook or its standalone products, it can help your existing iGaming brand launch a high-quality sportsbook, quickly, cost-effectively and in just about any market.

Metric’s superior technology and software enables the company to understand its partner’s needs. Metric works with their customers to deliver fully competitive and bespoke sports betting products and services that are 100 percent tailored to meet their customer’s requirements.

Curious to learn more about how Metric Gaming can be an asset to your business and boost your brand’s revenue? Get in touch with their customer service team today!

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