FSB Tech is a gaming technology company specializing in offering sportsbook and casino products and solutions, including a white label solution. The innovative company provides a number of supplier services. Among these include a comprehensive modular platform and a full service offering in retail and mobile sports betting, trading services, hosting, marketing and customer support.

Headquartered in London, England, the privately held company was established in 2007. It was founded by experienced sports betting professionals with a keen knowledge and understanding of the ever-changing industry, including customer demand, smartphone penetration, live betting and evolving European gaming regulations.

The founders of FSB Tech were the first to implement single wallet integration and continue to be committed to the evolution of FSB technology, to give their clients the benefit of using products and solutions that provide them with a sustainable competitive advantage. The reliable FSB tech platform for sports betting delivers one of the best customizable, efficient and omnichannel experiences. Their platform and services feature tools that help drive revenue, lower operating costs and help you to get the most out of marketing ROI (Return on Investment).

FSB Tech was backed by the founders of both Sportingbet and Betfair, and has since become the industry’s technology leader and an award-winning company. Beyond being shortlisted for awards at prestigious industry events, such as the EGR Awards, FSB has also been a winner, including taking home the “Sportsbook Supplier of the Year” at the SBC Awards 2018 and “Industry Innovation of the Year” at the SBC Awards 2020.

Today, FSB Tech is run by a team of B2B experts, has many partners and a wide global reach. Discover how this sports betting platform provider can help you make your sportsbook business goal a reality, in our FSB Tech review.

FSB Tech Betting Solutions

FSB tech is a betting software provider of different sportsbook solutions and services for online and retail. This allows the company to meet the needs of a variety of business operators, from new start-ups to established brands.

The different solutions available for online operations include:

  • White label sportsbook and iGaming solution – This is a shared platform that includes everything that is needed to operate an omnichannel gaming business online and on mobile. It includes a powerful sportsbook with fully-managed trading solutions and bespoke risk management, hundreds of casino games, a user-friendly registration platform and wallet for your customers, CRM tools and reporting, etc.
  • Managed Services – For businesses that require FSB to fully run their sportsbook and casino platforms, there is the Managed Services solution. Among the different services offered include: trading and risk management, customer support, payment, and fraud monitoring, acquisition and retention marketing, sportsbook promotions, and more.
  • Enterprise Omnichannel Sports Betting Solution – This bespoke solution is ideal for businesses that want to build market share or enter new countries. It gives you your choice of data suppliers and trading strategy, as well as local implementations and multi-jurisdiction support. There are also CRM tools and you can integrate your own data feeds and control prices based on segmented trading strategies. This solution allows you to manage a global omnichannel operation (web, mobile, telephone, and retail) from a single dedicated platform.

In this FSB Tech betting software review, we’ll explore:

Game management

Sports, betting and data products

Game management


Game management


Game management

Payment Management

Game management


Game management

CRM and Marketing

Game management

Affiliate System

Game management

Front-end Flexibility

Game management

Back-end reporting tools

Game management


FSB Tech Products

FSB tech offers different products for iGaming and betting operators. Its sportsbook product has been designed to meet the increasing demands of mobile and live betting.

Key benefits of their sportsbook product include:

  • Extensive data resource – The company aggregates and automates the industry’s best data feeds and also uses its own models for horse racing, football and golf.
  • Live events – There are over 400,000 live events that are traded annually. Millions of live bets are processed daily and thousands of bets are processed per second.
  • Live betting features – There are a number of engaging bet features included in the platform. Among these are:
    • Create A Bet – This feature allows players to create the bet they want on any football match. They can select from the most popular markets, and once added to their bet they can calculate their odds. For instance, punters can choose First Goal Scorer, Full-time Correct Score, Both Teams to Score, etc. to create one single bet with the price for the combined selection.
    • Partial Cash Out – This feature allows players to Cash Out a portion of their bet while leaving the remainder of the wager active. This gives players the option to lock in a profit or a loss prior to the completion of an event. It is available for a number of sports, including Football, Tennis, Boxing, Baseball, Cricket, Boxing, Basketball, etc.
    • Edit My Bet – This allows players to change any eligible single or multi-bet that has cash out available and has unsettled selections where the outcome of the eligible bet has yet to be determined.
  • Casino Games – In addition to the sportsbook, betting operators can also take advantage of the FSB Tech iGaming platform, which includes over 5,000 casino and live dealer games.

FSB Tech Licensing and Localization

FSB’s sportsbook and iGaming products are fully licensed and compliant and meet all regulatory requirements where their partners operate. Currently, the company holds licenses with:

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission

The UKGC has granted FSB Technology licenses for Casino, Gambling software, General Betting Standard – Real Events and Pool Betting. The company has also been granted a Recognition Notice (Type 2 Gaming Supply) from the MGA. Additionally, the company is iGaming Labs Certified.

FSB Tech can provide a UK gambling license as well as advice and guidance on all areas of Gambling Commission regulations and guidance on gambling regulation in other territories. That being said, if you require more specific information regarding licensing – for their white label solution or their software – get in touch with the FSB staff directly to learn more about how they can help you meet regulatory requirements.


FSB Tech has global reach and a presence in multiple continents, including Europe, North America, and Africa. Their product can be customized for different languages, currencies and regulatory requirements. It also supports local payments. Examples of some of the countries where localization is possible include:

FSB Tech Partners

While FSB has designed much of the technology it uses, it has also partnered with certain software and technology providers to enhance the experience it can provide its sportsbook clients.

Some of their partners include:

  • BetXS
  • OGaming
  • Nutanix
  • Captain UP

FSB Tech Brands

Over the years, FSB has formed partnerships with a number of notable sports betting operators in the UK and around the world.

Some of their betting customers include:

FSB Tech Payments

FSB Tech offers single wallet integration via its user-friendly platform. It allows you to comply with KYC (Know Your Customer) and customers can register, verify their age, mange payments and place bets at rapid speed. They can also provide payment provider advice. Multiple currencies and local payment providers are also possible.

Many different types of payments are supported, including credit cards, debit cards, eWallets, bank transfers, prepaid cards, mobile payments, etc.

Examples of payments include:

FSB Tech Support

FSB offers dedicated and reliable customer service to its partners. They can handle every kind of customer issue and enquiry. Among the different types of support available to their partners include:

  • Technical support for any website issues, back office and functionality
  • Anti-money laundering and customer communication management
  • Setting up new users and admin setting
  • Responsible gambling and anti-money laundering advice

Additionally, where applicable, FSB offers complete first line customer services, taking care of your operations player support, including all queries, verification, payments, etc.

FSB Tech CRM & Marketing

The FSB betting platform includes CRM (Customer Relationship Management) tools and analytics. These tools can help you target customers, segment them into groups, reward their loyalty and nurture relationships.

More specifically, the propriety features included as part of the CRM system make it easy for you to:

  • Create campaigns
  • Apply customer segmentation rules
  • Award bonuses (e.g. sportsbook promotions, bonuses, price boosts, etc.)
  • Track customer behaviour and trends

Essentially, CRM gives you the data you need to target campaigns and the capability of providing customers with a tailored experience. At the same time, it also helps you to maximize your marketing ROI and building market share. The CRM tools and reporting makes it easier for you to market your business with greater ease and effectiveness.

FSB Tech Affiliate System

FSB can provide you with affiliate management if this is something that you require. To learn more about how they can help you with affiliate services for your company, get in touch with their helpful support team.

FSB Tech Front End

FSB Tech provides its clients with a customizable front end that can meet your requirements. You have full control over how your web and mobile sites will look. This gives you the power to build your brand and differentiate from your top competitors as you see fit.

You can expect to provide your players with an extremely user-friendly interface that offers a seamless, fast and responsive user experience with smooth navigation across multiple channels. Therefore, no matter if a player prefers a desktop, smartphone or tablet experience, they can enjoy a quality experience on their preferred device.

FSB Tech Back office

FSB provides a back office that is reliable and that can help you manage your operation and players to help you make your sportsbook successful and competitive.

Whether you mange your business back end or you have FSB take care of it for you, some of the advantages include:

  • Reporting tools
  • CRM
  • Risk management
  • Fraud monitoring

FSB Tech Pricing & Time to Market

Launch times and prices are both reasonable and fair with FSB Tech.

That being said, while the company is cost competitive and delivers a fantastic product as swiftly as possible without compromising quality, we recommend you get in touch with their friendly customer service for more information.

Obtaining an official quote for pricing and information about time to market for the specific solution or product you have in mind is the best way to get the details you need.

FSB Tech Review Conclusion

FSB Tech provides everything necessary to operate an omnichannel sports betting business, including a comprehensive white label service. It does not matter if you are new to the industry or you have an established business. This betting platform and technology provider can help you make your online brand the best it can be.

What FSB offers is available through a single and scalable platform, allowing it to suit the requirements of just about any bookmaker, including meeting localization and regulatory requirements. With the help of its powerful technology, live data integration, CRM tools and smooth user experience, you can effectively drive revenue growth while controlling operating costs.

Want to learn more about what FSB Tech can do for you? Get in touch with their support team today!