One of the top casino software solutions in the industry is Finnplay, which you will learn about in the Casinnovate Finnplay casino software review. The Finnplay software platform specializes in developing real money iGaming platforms and solutions. It has been designed for both start-ups as well as companies who have long been established and are seeking to replace or improve their existing legacy gaming system.

Founded in 2008, the Finnplay iGaming platform was built on the experience of the many people within the Helsinki, Finland-based company. The Finnplay team is skilled at delivering stable and innovative gaming software for both the online and mobile gambling industry. The company’s goal is to create the best user experience by applying state-of-the-art technologies.

Finnplay’s platform is licensed and certified in a number of jurisdictions including Malta, Curacao and Belgium. Beyond its regulatory compliance and approval, many online casino operators choose the Finnplay casino platform for its flexibility, openness, and solid offering of rich features. Among these include its player account management, player communications, payment administration, campaign and loyalty features, reporting, mobile and Titan protection platform.

The iGaming software provider strives to provide superior and robust products and services to help entrepreneurs and existing operators meet the challenges of operating within the ever-evolving regulated gaming markets including, but not limited to, Europe, North America, and Asia.

Could this be the ideal solution for your online casino business? Discover more in our Finnplay platform review.

Finnplay Casino Solutions

Finnplay is a software provider that provides an open, omnichannel iGaming platform for regulated markets, offering both brand partnership solutions and platform solutions. Both options can be highly beneficial, depending on what type of products and services you’re looking for and whether or not you are starting out new or are seeking to grow your existing online casino business.

The Brand Partnership Solution offers full serviced Finnplay turn key solutions with your unique branding. With this solution, Finnplay takes care of the technical side while letting you focus on business development customer retention and marketing in your desired market area.

The Platform Solutions, on the other hand, has been created for licensed operators who are in need of robust technology that can mix well with their exact needs and is compliant in different markets and jurisdictions. It also includes features such as “Looks to Kill” and “Get Real.”

Here’s a look at what the Finnplay online casino platform brings to the table:

Game management

Thousands of games

Game management

Loyalty and campaign tools

Game management

Player communications

Game management

Online and mobile payments

Game management

Strong all-in-one back office

Game management

Affiliate Program

Game management

Flexible, scalable and response design

Game management


Game management

Versatile promotion features

Finnplay Games

Since Finnplay is a provider of top iGaming platform solutions, it shouldn’t come as much of a surprise that this brand makes sure its partners have access to a massive array of games. Finnplay gaming providers include over 75 suppliers and more than 4,000 games.

Among these providers are the iGaming industry’s most reputable and valued innovators like NetEnt, BetSoft, Pragmatic Play, Scientific Games, Yggdrasil and Evolution Gaming.

The games include classic slots, video slots, jackpots, blackjack, baccarat, roulette and other table and card games as well as live casino games. The company has made sure to cover all game verticals and market specific content, too.

Some of the Tier 1 Finnplay casino gaming software providers include:

NetEnt NetEnt
Microgaming Microgaming
Pragmatic Play Pragmatic Play
Yggdrasil Yggdrasil
Scientific Games Scientific Games
Evolution Gaming Evolution Gaming
Play'n GO Play'n GO
NYX Gaming Group NYX Gaming Group
GameArt GameArt
ELK Studios ELK Studios
Red Tiger Gaming Red Tiger Gaming
Ezugi Ezugi
iSoftBet iSoftBet
betsoft betsoft
Join Games Join Games
SkyWind Group SkyWind Group

Finnplay Licenses

Finnplay iGaming software is fully licensed and compliant with specific jurisdictions.  The type of license you can obtain through Finnplay or with their help, is dependent upon which solution of theirs that you wish to obtain.

Available licenses

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission
Curacao Gaming License Curacao Gaming License
Swedish Gambling Authority Swedish Gambling Authority
Danish Gambling Authority Danish Gambling Authority
Romania Gambling License Romania Gambling License

How to obtain a license

If you select the Finnplay white label solutions, part of their brand partnership solutions is access to licenses from Sweden, UK, Denmark, Malta and Curacao. This means that all the paperwork to get started with your online casino business is handled by Finnplay. It is the company’s job to make sure that your business is compliant for every market you want to target. Finnplay will even add new licenses to your selection when applicable to widen your market potential.

Since, the license part is taken care of for you, not only do you benefit from not having to go through long and complex application processes and having to stay on top of the latest regulation changes, but this also gives you faster entry into the market.

That being said, if you are an existing operator who would like to take advantage of Finnplay’s platform solutions, you can acquire your own licenses.

Finnplay Localization Perks

Being able to target players from specific markets is a huge advantage when you are an online casino operator. The more you can tailor your brand to deliver a specific type of experience to a specific target market, the greater chances of success you have at surviving and thriving in the highly saturated iGaming market.

Finnplay offers a variety of licenses, is compliant with several jurisdictions, is partnered with a great many game and payment providers and offers players segmentation tools to help your brand reach and succeed in certain markets.

Current jurisdictions covered by Finnplay include, but are not limited to:

Finnplay can help you target markets and find success with specific jurisdictions with the help of:

  • Multiple currency options
  • Multiple language options
  • Country-specific payment methods
  • Player details and profile
  • Extensive selection of campaigns
  • Wide variety of games

Special Features Offered by Finnplay

There are a variety Finnplay gambling software features that makes this platform provider the preferred choice of many online casino operators.

Some of the notable special features include:

Built-in loyalty and campaign tools

You have the power to create a number of promotion campaigns and combine them. There are also device-specific campaigns, which allow you to segment players to fit your particular marketing plans.

Versatile campaign features

You can switch up the promotions you offer and keep players engaged and interested with a number of different promos and perks like rebates, cashback, free spins, bonus, etc. Players can also receive rewards at registration, deposit, login and so on. There are also game specific loyalty schemes and more.

Titan Protection Platform

This security and responsible gambling platform works across multiple brands. It can detect problem gamblers, help with central deposit and loss limits and offers instant player KYC (Know Your Customer) & Source of funds.

Finnplay Brands

There are many Finnplay casino sites and satisfied customers. Many of their clients have expressed their pleasure with choosing this platform. This praise comes from both new Finnplay casinos as well as established operators who have been thrilled with the company’s ability to further enhance their brand.

With that said, here are some of the top Finnplay network sites:


LuckyCasino is a no nonsense brand that offers more than 1,200 games, a welcome offer, hassle-free deposits and withdrawals, and ultra fast payments. A mobile-compatible casino, this destination also offers a live casino and a sportsbook.

GoWild Casino

This brand delivers a nice range of games, payments and promotions. In fact, promotions are really where this casino shines. GoWild has a welcome offer that you can enjoy over multiple deposits, ongoing weekly promotions that include bonuses and free spins as well as a multi-level loyalty rewards system.

No Account Casino

Not your average casino, No Account Casino lives up to its name and does not require players to create an account to enjoy its real money games. Those who are interested in making real money bets on their favorite slots and other casino games, simply login with their bankidentification and start playing. Bankidentificaion is a secure and fast way to play. There is also a 10% Cashback bonus offered every Thursday.

Other well-known Finnplay brands include, SlotJoint, and

Finnplay Payment Providers

When this Finnplay casino software review was written there were 70 payment providers, plus even more payment methods available via direct API integrations.

The different payment solutions include: credit cards, online banking, eWallets, SMS, and prepaid cards.

Those who choose the white label solution will benefit from Finnpay managing payment administration, fraud and customer KYC.

With the platform solution, partners have access to the payment gateway, which offers advantages, such as integration of payment services, true multicurrency, single wallet solution, fraud prevention and more than 70 payment provider integrations.

Available currencies include: EUR, GBP, SEK…

As previously stated, there are over 70 payment providers. Some of the Finnplay casino software providers in terms of payments include:

Average withdrawal times

Withdrawal processing times are swift. Some methods process within a matter of minutes while some can take several business days. That being said, once player information has been verified, cash outs are processed fairly quickly.

Finnplay Support

Finnplay iGaming software includes both player and partner support. Though player communications, players can be contacted via SMS, emails and live chat. Custom email templates are available, and emails and SMS sent to players can be personalized and sent in the players own language.

Languages Available

Support is available in multiple languages, including English…

Hours of Operation

For casino players, Finnplay offers a 24/7 player help desk.

Communication channels

Support can be reached via:

  • Live Chat
  • Email

Partner Support

As a Finnplay partner you can expect to be provided with professional support when you need it, right from the moment you get in touch with them and order their services. They are available via email as well as through social media channels like Facebook and Linkedin, as well as Skype.

Finnplay CRM Solutions

There is a decent range of campaign and loyalty features that can help you retain customers and keep them loyal to your brand, booting engagement. Finnplay provides different marketing tools for both desktop and mobile to help you create powerful player segmentations for marketing purposes.

The built-in loyalty and campaign tools allow you to make device-specific campaigns and segment the players so that they fit with your specific marketing goals.

Players can be sent tailored emails, SMS and push notifications. You can reward them upon registration, when they make a deposit, when they login or after they have completed certain activities, etc.

The campaigns that you can run are as versatile as you want them to be as you can choose from a number of options like free spins, cashback, wagering, rebate and much  more.

Finnplay Loyalty Program

If you feel that you would like to offer a loyalty program with your brand, which is very popular among online casino players, Finnplay provides you with different ways that you can reward loyal players.

You can award players based on achievements, you can set up game-specific loyalty systems and you can also establish a status and award loyalty points system. This type of system gives players the opportunity to level up, improve their status and earn better rewards the more they play and the higher they climb.

Finnplay Front End Flexibility

The Finnplay casino platform comes with a very responsive front end that includes a dedicated mobile site with your desktop website, for a seamless user experience across both channels.

With the front end you can quickly assemble Finnplay’s web clients and also enjoy an impressive level of flexibility and centralized support. The solution’s modular structure and integrated functionality tests give you advantages like optimized data caching and instant site loading. The end result: your site looks appealing and performs optimally.

Some of the top Finnplay front end benefits include:

  • Single page application for desktop, mobile and tablet
  • SEO friendly
  • Full rest API solution
  • Easy to develop and easy to maintain
  • Push-notifications
  • Responsive and modular

Finnplay Back End Advantage

In addition to a strong and flexible front end, Finnplay offers an advanced business intelligence architecture to provide a robust all-in-one back office. Via the back end you can create reports based on key performance indicators, monitor player specific behavior, and discover data that lets you scale out and enhance your brand’s overall performance and productivity. The advanced report interface gives you the power to sort, group and filter data how you like.

The back office offers advantages like:

  • Real-time numbers
  • Advanced player account management and communication tools
  • Complete reports from loyalty and campaign systems
  • Payment administration
  • Graphical presentation (e.g. historical data, pie charts, etc.)
  • Consolidated reports
  • Crate your own reports that are based on your own KPIs

Finnplay Affiliate Program

Finnplay did not offer an in-house affiliate program when this review was created. That being said, as the platform is highly flexible, a third-party affiliate system can be integrated with its affiliate-tool integrations.

Time to Market

The time to market is fairly quick if you are interested in the brand partnership solutions as you will operate your casino under their license, which allows for quick market entry. Usually a white label solution can be up and running in a handful of weeks.


The cost of Finnplay iGaming software solutions varies. The white label solutions will be priced differently from the platform solutions. You will find that some fees are one-time, while fees for other services involving the management of your business operations, etc. are ongoing. Pricing is done on a case by case basis.

Finnplay Software Review – Bottom Line

The Finnplay software platform has been built to deliver success. It is an open iGaming platform for regulated markets that gives you the opportunity to bring your business to players around the world.

Finnplay not only takes the needs of today’s iGaming operators into account but is also focused on future innovations. It offers a broad range of flexible products and solutions that are modular and scalable to fit your specific requirements.

The Finnplay iGaming platform is designed to help you build your brand and grow, no matter if you’re brand is one of the new casinos by Finnplay or you are an experienced operator looking to enhance your business and take it to the next level.

Casinnovate feels that while Finnplay is a great choice for entrepreneurs it really shines as a turnkey for licensed operators. See if you agree with our assessment and discover Finnplay today.