BtoBet Limited provides bespoke solutions for the online gambling industry as well as a white label partnership program. It is considered to be a pioneer in online casino and sports betting technology solutions, and as you’ll see in this BtoBet casino software review, it provides a full range of unique management services to its partners.

BtoBet’s products and services are fully compliant in regulated markets across the globe. The BtoBet software platform includes both standalone iGaming and sportsbook platforms and services. Through their state-of-the-art Neuron 3 platform, the company gives licensees the freedom to be unique in the market, providing them with the opportunity to fully personalize their offers for iGaming and sports betting businesses, online, mobile and retail.

BtoBet is a casino software provider and sportsbook solution provider of payment methods, marketing, games, CRM, front-end and back-end systems, and more. The company operates worldwide and is part of a group with two decades of experience in IT, software development, telecommunication, finance, banking and e-commerce. They have a strong commitment to technology as well as are invested in research and development. BtoBet’s headquarters are in Gibraltar and they have over 100 employees. In 2020, the company was acquired by Aspire Global.

As for awards, BtoBet has been shortlisted for a number of prestigious industry awards, including the EGR Awards, Global Gaming Awards London, and the CEEG Awards. They have also won awards, including the ‘Rising Star in Sports Betting Innovation 2017’ at the SBC Awards.

Eager to learn more about this fascinating company? Read the rest of Casinnovate’s BtoBet platform review.

BtoBet Casino Solutions

BtoBet provides different products across a number of channels, including online, mobile and retail. Among their offering includes casino, sportsbook, sportsbook feed, virtual sports, eSports and Lottery.

There is both a white label and BtoBet turn key solution available for online casino and sports book businesses. That being said, BtoBet white label solutions are offered a little differently and uniquely compared to other iGaming white label platform providers. The reason is that BtoBet offers a White Label Partnership Program.

Through this program the company has put into place a network of Certified Partners that are regionally present in the various markets. These partners provide iGaming and sportsbook operators with a simplified version of BtoBet’s advanced technologies and also take care of the operational aspects for these operators.

With the sportsbook and gaming white label solution, you’ll be provided with all the features you need in one place. For instance: A fully customizable front end, hardware and hosting, back office setup, risk management assistance, 24/7 monitoring and support, marketing, payment gateway, retail, agent system, sportsbook (60k events per month, 1k markets available, 16k live events), jackpot bet, odds feed, casino and live casino (1k+ different games), virtual sports, and poker.

More specifically, depending on the product/solution you choose, the BtoBet casino platform can offer:

Game management

Top gaming content

Game management

CRM & Marketing

Game management

Player Support

Game management

Payment Gateway

Game management

Back-office Setup

Game management

Affiliate Solution

Game management

Customizable front-end

Game management


Game management

Neuron Gaming Platform

BtoBet Sports Betting Solutions

In addition to providing online casino business solutions, there are also BtoBet sports betting solutions for those interested in starting a sportsbook or who wish to enhance their current online bookmaker business.

BtoBet takes a “tailored and player-centric sportsbook approach”. The services they offer can support an entire sportsbook operation. For instance, the BtoBet sportsbook platform can provide UI, content strategy, real time alerts, marketing consultancy, player management tools, and:

  • Flexible risk management – This includes player risk management services, sportsbook content odds and risk management in real time, sportsbook content risk strategy, and resulting, reporting, and analysis services. You can choose from three risk management formats. Depending on your business you can put your own trading team in place and BtoBet can do the rest; you can choose Neuron Trader and entrust your risk management to the BtoBet trading team; or you can use your own trading team with the collaboration and support of the BtoBet trading team.
  • Jackpot betting services – Jackpot betting is a unique player engagement feature. You have the option of creating and managing the Jackpot Game that is based on probabilistic studies, creating your own personalized betting pool. It gives players the chance to predict the outcome of each predefined event for the chance to win a jackpot prize.
  • Sportsbook content feed – The BtoBet odds feed allows you to build your own customized sportsbook offering through an aggregation of multiple sources via a single and simplified integration. With this feed you can provide players with a thorough pre-match odds service that includes in-depth statistics, visualizations and positional data. The BtoBet sportsbook content feed covers 75 sports, 750 unique odd types, 300+ markets per match, 3,000+ outcomes per event, 25,000 live (in play) events monthly, and 330,000+ pre-match events every year.
  • eSports – The BtoBet eSports solution gives operators access to an ESL data feed that is supported on the BtoBet AI gaming and betting platform. It is designed to reach, appeal to, and retain Millennial players. It offers pre-match and live odds for thousands of matches across the most popular eSports games, such as Dota 2, StarCraft, League of Legends (LOL), and others. There is also live betting, live channel, and content solution that delivers a full service portfolio, including event creation, odds suggestion, monitoring, and resulting.
  • Virtual Sports – With the virtual sports offering you can provide players with 24/7, uninterrupted access to computer-simulated, RNG-run sporting events. This includes football, tennis, cars, trotting, horses, greyhound, basketball, American football, and more. Games can be played across multiple channels, are scheduled in rapid succession, and there are thousands of events daily, as well as local market customization.

BtoBet Games

BtoBet is a software provider that has many partnerships with online slots and casino games developers and suppliers. There are over 8000+ games, so you can expect the most popular and latest games for desktop and mobile. All the content can be accessed through a single integration.

Although not all games will be included with a white label partnership, for those who want to build their own online casino or customize their brands, BtoBet gives you the choice of either integrating the content yourself from game providers of your choosing or by using the company’s Neuron 3’s content aggregator, which allows you to choose from a list of games and providers that have already been natively integrated into a single portfolio.

Among the wide range of games include: Slots, Jackpots , Blackjack, Roulette, Baccarat and other card, table and skill-based games, Video Poker, etc. There is also a full site of live casino games that can be readily integrated and is playable across multiple platforms.

There are over 100+ BtoBet gaming providers. Among their vast range of gaming partners include:

NetEnt NetEnt
Microgaming Microgaming
Booongo Booongo
1x2 Gaming 1x2 Gaming
Hacksaw Gaming Hacksaw Gaming
Oryx Gaming Oryx Gaming
Concept Gaming Concept Gaming
Wazdan Wazdan
CT Gaming Interactive CT Gaming Interactive
Booming Games Booming Games
Ainsworth Ainsworth
Ezugi Ezugi
iSoftBet iSoftBet
betsoft betsoft
Fazi Interactive Fazi Interactive
GoldenRace GoldenRace
Join Games Join Games
Kiron Interactive Kiron Interactive
Lucky Streak Lucky Streak
Spinomenal Spinomenal

BtoBet Licenses

BtoBet gambling software is fully licensed and compliant and a globally trusted iGaming platform. The company supplies software to markets around the world.

Available licenses

UK Gambling commission UK Gambling commission
Curacao Gaming License Curacao Gaming License

How to obtain a license

If you choose the white label partnership, you will receive the necessary license you need via one of BtoBet’s certified white label partners. In other words, your iGaming business will operate under that partner’s license, you will not be required to obtain the license on your own.

If you choose the BtoBet turnkey or API solution, you will need to obtain a license yourself. That being said, if you have questions regarding licensing, white label or otherwise, you can contact BtoBet directly with your inquires to get the specifics related to their product that interest you, or feel free to reach out to the Casinnovate team.

BtoBet Localization Perks

BtoBet has a strong presence in three main markets: Europe, Africa and Latin America. With that said, examples of some of the markets where the company currently operates include:

In terms of targeting specific markets, BtoBet can provide:

  • Advanced software architecture optimization
  • Multilingual and multicurrency support
  • Localized payment methods
  • Tailored content and user interface

Special Features Offered by BtoBet

There are a number of features that make BtoBet stand out from the crowd. That said, perhaps their most notable in regard to their casino products is the Neuron Gaming Platform. This BtoBet iGaming platform allows businesses to manage their operations with no compromise.

The omni-channel platform is based on artificial intelligence technology and enables easy management of operations, which allows a casino business to automatically tailor their offers to their players.

The AI tech applies to player dashboard, dynamic segmentation, budgeting and risk exposure, marketing, player experience, retention and acquisition, churn management of players, and reporting

The Neuron Gaming Platform offers a single admin panel and lowers time and labour costs to maximize the effort of delivering the ideal offer to players, for a unique experience.

Additionally, there is also Neuron Sports. This can be easily integrated into any gaming platform and lets you configure your sportsbook according to your preferred market as well as set your preferred risk parameters across all sports, events, tournaments, and odds types. It covers all aspects of your sports betting operation including the user interface, content offerings, risk management tools, player management tools, comprehensive betting, and the ability to add any desired data feed provider.

BtoBet Brands

While there are a number of BtoBet sportsbooks live and thriving in the industry, there are also BtoBet casinos. Although the company does not provide the individual white label packages themselves, there are plenty of sites that use BtoBet iGaming software.

Examples of BtoBet network sites that use the company’s software include:

  • Strendus
  • MegApuesta
  • Betxperience
  • Oatbet

BtoBet Payment Providers

When this BtoBet casino software review was created, the company’s payment gateways offered safe and trusted payments that can be processed easily for both the user and the licensee. There are more than 200 types of payment methods that are available directly or via payment aggregators.

Types of payments include credit/debit cards, eWallets, bank transfers, prepaid vouchers, mobile payments, and cryptocurrencies.

Available currencies include: EUR, GBP, USD, RUB, CAD, AUD

BtoBet payment solutions include both popular international methods and local payments. Examples of available payment methods include:

Average withdrawal times

As is the case with most online casinos offering popular and local payments, processing times at BtoBet casino sites and sportsbooks vary depending on the payment method used.

Cryptocurrencies and eWallets are usually the fastest, processing instantly or within a day, while credit cards and bank transfers can take up to 3+ days.

BtoBet Support

The BtoBet online casino platform does not include customer support for your brand, nor does its sportsbook solution.

That being said, the BtoBet white label partnership solution may provide you with this service depending on who is your white label business partner. Regardless of whether or not this service is included for players, you can receive assistance in finding and training the right staff for the job.

Partner Support

BtoBet is a provider of technical support specialists who can be reached 24/7. They will help you sort out any problems you may have. Tech support will test, reproduce, document and troubleshoot your issues or requests.

BtoBet CRM Solutions

With BtoBet casino gaming software you can benefit from marketing and CRM (Customer Relationship Management) tools and features to segment your player base and customize your bonus systems to maximize your acquisition and retention tactics.

BtoBet’s bonus system is designed to allow the continuous offering of attractive incentives to players, to encourage them to join the community. Once a player registers with your brand, via the bonus system they are followed throughout their entire lifecycle. As players progress in gameplay and depositing, the system provides the possibility of awarding these players more attractive bonuses (e.g. deposit bonuses, free spins, reload bonus, tournaments, etc.) and rewards to keep them happy and help your business retain the most valuable players.

Via BtoBet AI, marketing is also made more efficient and simpler, resulting in a highly effective marketing campaign. This is achieved through advanced player targeting and a dynamic filters system that can identify which player is best suited to which reward based on their behaviour.

Who does the CRM?

You will be provided with the necessary CRM software from BtoBet and you implement it with your brand’s marketing strategy. Your white label partner may also provide you with the necessary support, knowledge and training if you’re new to this type of system.

BtoBet Loyalty Program

Using the marketing tools provided it is also possible to generate player loyalty with the inclusion of a loyalty rewards or VIP program, which offers incentive to high rollers and keeps them satisfied with exclusive perks, offers and invitations to special events.

BtoBet Front End Flexibility

You can expect a fully customizable front end. If you choose the white label product, this will be taken care of for you by the BtoBet white label partner. Additionally, all hardware and hosting will be set up for you as well. As a white label customer, you will be provided step-by-step support in creating the product that is the most suitable for your targeted market to provide the best player experience.

The front end is seamless across multiple platforms including desktop and mobile. It delivers to your players a user-friendly experience that includes easy navigation and quick access to all your site’s features, no matter if they are playing at home or on the go.

Moreover, if you choose BtoBet’s Neuron platform, you can customize and optimize every aspect of the UI via Neuron 3’s advanced CMS solutions. Using a suit of innovative widgets that have been designed with a simple drag and drop format, it is easy to enrich the user interface section by section.

BtoBet Back End Advantage

The BtoBet back office allows for advanced tracking, analysis and reporting. It is a complete management solution.

For instance, the dynamic reporting system provides you with an impressive range of automatic and customizable reports that keep you up to date with vital information about your business operations, helping you to make necessary changes and devise the best business strategy.

Top back-end features include:

  • Automatic and customizable reports
  • Risk management tools
  • Risk and fraud management system
  • Instant notifications about potential risks
  • Real time alerts
  • Resulting, reporting and analysis

BtoBet Affiliate Program

The BtoBet online affiliate solution integrates some of the best affiliate brands in the industry like Income Access, NetRefer and My Affiliate. It can also integrate other affiliate systems. Through this solution, the licensee can manage any affiliate activity they desire to help them make the most effective marketing decisions.

More specifically, with the help of BtoBet’s affiliate system, you can:

  • View live traffic data and operational reports
  • Spread your brand quickly
  • Build your affiliate network
  • Promote your gaming offering
  • Setup commission plans as you like
  • Gain access to fundamental analytics to track marketing activity  

Time to Market

Time to market varies depending on the solution you choose (e.g. whether you are launching a business from scratch or choosing the white label partnerships), as well as the products you want to include for your brand.

Casinnovate will be happy to help you obtain a more precise estimation of how long it might take to launch your operation with BtoBet via one of their white label partners, or how long it might take to integrate BtoBet’s products into your existing site. That said, no matter how long it might take, you can expect BtoBet to work efficiently and in a timely manner.


For an official price quote, get in touch with the friendly support staff at BtoBet. This can be done directly through a form via their official website. You can also get in touch through their live chat, one of their social media channels, or contact Casinnovate and we’ll be happy to help.

Additionally, another option to help you decide if this is the right company to satisfy your iGaming business goals is to request a demo of their product as well as download a copy of one of their many industry reports to gain a better understanding of what they have to offer.

BtoBet Software Review – Bottom Line

BtoBet is a software platform with a goal to optimize and deliver a next level player experience. Throughout the industry it is recognized for its advanced technologies and flexible and intelligent Neuron platform.

Delivering both white label and turnkey solutions and a wide range of gambling products from casinos and sportsbooks to lotteries, this company has a lot to offer newcomers to the industry and those who want to expand and make their brands more unique and personalized for players.

Think BtoBet may be the iGaming platform provider you’ve been searching for? Get in touch with them today!

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