Betradar is the betting industry’s leading provider of live data services. It offers a wide range of products to suit every business from data collection to fully managed trading services. Betradar is well-known in the industry with bookmakers, media companies, sports federations, and state authorities relying on its services.

Founded in 2001, Betradar is a brand of Sportradar, which is headquartered in Switzerland. Over the years, the company has grown into a massive award-winning organization, with its most well-known operating activities being the collection, processing, monitoring, and commercialization of sports data. The company has 2,300 employees, 8,300 independent data journalists, and over 900 sports betting clients worldwide.

Betradar has won multiple prestigious industry awards. Among it’s 20+ awards include “Best Virtual Football Product” SBC Awards 2019, “Live Streaming Supplier” EGR B2B Awards 2019, and “Esports Betting Software” The International Gaming Awards 2018.

Today, the Betradar platform is fully equipped to provide all the necessary services a betting operator needs to run a bookmaker operation online. Beyond offering reliable sports data services, it is a global sports betting software developer with one of the largest sports catalogues, with 400,000+ events and over 60 different sports covered annually. It is capable of hosting the largest number of simultaneous in-play events, has a centralized content management system, and many other features. Betradar offers high-quality pre-match and live betting odds and products for new and existing sportsbook businesses.

Want to delve deeper into what you can expect from this top-rated company? We’ll provide you with all the essential bookmaker details in our Betradar review.

Betradar Betting Solutions

Betradar offers both sports betting and casino software via its sportsbook and gaming platform known as OPTIMAMGS. It is a turnkey solution that provides everything needed on your road to success, no matter where you choose to operate in the world.

More specifically, the Betradar sportsbook platform includes tens of thousands of betting options, a betting catalogue configuration module, risk management outsourcing, real-time content management and trading tools, support for all major content feeds and more. The platform can be seamlessly integrated into other existing player account management platforms or you can combine it with Betradar’s player account management and business intelligence platforms.

Additionally, Betradar offers other solutions for those who are not in need of a full sportsbook platform, including betting services, virtual sports gaming solutions, live streaming, customer retention tools, marketing services, and sportsbook management.

In essence, whether you are launching a sportsbook for the first time, or you would like to enhance your current offering, Betradar provides all the necessary services a bookmaker requires to operate, from results, odds, statistics and live streaming to a powerful back office with reporting tools, payments, CRM, marketing and more.

With that said, in this Betradar platform review we’ll discuss:

Game management

Sports betting and data products

Game management


Game management


Game management

Payment management

Game management

Customer Support

Game management

CRM & Marketing

Game management

Affiliate system

Game management

Front-end flexibility

Game management

Back-end reporting tools

Game management


Betradar Products

Betradar’s betting services can be tailored to meet the needs of all types of businesses, no matter how big or small the operation. While you can obtain their various products individually, their sports betting and gaming platform OPTIMAGS allows operators to incorporate Betradar’s complete portfolio of betting services as a part of a ready-to-go solution backed by innovative, high-performance technology.

Some of the products you can expect with the Betradar platform include:

  • Top pre-match and live sports data service – This includes statistics, live scores, and live match trackers and widgets to provide your customers with an engaging betting experience.
  • Wide range of betting options – There are tens of thousands of bet types, market types and price types.
  • Wide sports coverage – There are 83 sports covered and 570,000+ live events covered in-house every year, from bowls to water polo.
  • Live streaming – Live streaming is built in with over 200,000 live events each year.
  • Trading and risk management – Real-time content management and trading tools gives you the ability to customize your content feed, rigorous security and the ability to outsource if that is what you would prefer.
  • Virtual Sports gaming – You can offer Virtual Football, Virtual Basketball, Virtual Horses, Virtual Dogs, Virtual Tennis In-Play and Virtual Baseball In-Play.

Betradar Licensing and Localization

Betradar can supply and license across markets worldwide. Its services are used by hundreds of betting operators in all 5 continents and in over 120 countries. Rest assured that in addition to being secure, certified and responsible, its products are fully compliant.

Some of the licenses held by Betradar include:

UK Gambling commission UK Gambling commission
Romania Gambling License Romania Gambling License
Amministrazione Autonoma dei Monopoli di Stato Amministrazione Autonoma dei Monopoli di Stato

That being said, keep in mind that the Betradar betting platform is not a white label solution. As such, though the products and services offered by the company are compliant, an operating license does not come with the platform.


With a presence in over 120 countries and 5 continents, Betradar can cater to the compliance needs of several markets, making it easy for sports betting operators to deliver a localized experience. Examples of some of the markets where Betradar operates include:

Betradar Partners

Betradar works with many federations and rights holders worldwide. This allows the company to offer innovative and competitive solutions to its clients, providing real-time sports data to all its sports stakeholders. Some of Betradar sports partners include:

  • Professional Darts Corporation (PDC)
  • World Snooker Ltd. (WSL)
  • Electronic Sports League (ESL)
  • World Lottery Association (WLA)
  • Association of European Professional Football Leagues (EPFL)
  • Football Federation Australia
  • Lithuania Football Federation
  • The National League

Betradar Brands

Over 900 sports betting operators across the globe rely on Betradar’s sports data services. Some of its betting customers include:

Betradar Payments

Betradar’s Player Account Management module includes over 30 global and local payment service providers. All payment streams link back to a single shared wallet. Deposits, withdrawals and account checks occur at lightning speed, with the wallet displaying every transaction across all products and channels in real time.

The in-house payments platform includes third-party products and can be scaled up or down to suit the needs of any sized business. All types of payments are supported, including credit and debit cards, direct bank transfers, prepaid cards, eWallets and cryptocurrencies.

Betradar Support

Betradar provides its clients with ongoing sportsbook support to help you run your day-to-day business so you can stay on top of the latest technological developments. In additional to technical support, Betradar offers various programs and services including a unified odds feed, mobile development platform, user certification, and platform certification to help with integrations and improve knowledge of Betradar products.

In terms of customer support for your players, this service is not provided as part of the Betradar platform.

Betradar CRM & Marketing

Betradar gives operators the advantage of proprietary marketing and promotions to help you attract players and retain them. This is made possible with the help of intelligent CRM strategies and bonus systems.

You can design your own automated promotions to suit the preferences of your players or promotions can be designed to make the most of a certain event. Among the benefits of the promotions and bonus system include a large variety or ready-to-launch, real-time promotions, such as welcome bonuses, deposit bonuses, cashback, loyalty points and so on.

The main benefits of Betradar marketing tools include:

  • CRM system with integrated KYC components
  • Ready to use promotions
  • Configurable customer notifications
  • Real-time performance dashboards to measure and respond to KPIs
  • Proprietary marketing technologies

Betradar Affiliate System

Betradar does not operate an in-house affiliate system, nor does it offer this service. That said, another affiliate system of your choosing can be integrated with the platform if you require one. You also have the option of joining an affiliate network.

Betradar Front End

The HTML5 Betradar platform is customizable and supports omni-channel play, allowing for seamless betting experiences across desktop and mobile platforms. You will receive your own next gen website as well as a native app. Players can enjoy a consistent experience with unified user experience and a unique wallet.

If you choose to add the sportsbook platform or services to an existing platform, the Betradar API seamlessly integrates Betradar’s products and services into existing software or a sportsbook. The API provides turnkey solutions that are ready to be integrated quickly and efficiently, providing access to a wide variety of real-time sport feeds and international and local sports events. The content management system provided can be configured to the smallest detail.

Betradar Back office

Betradr has a business intelligence platform, a powerful tool that provides you with both insights into your business operations and your customers. Via the back office you are provided with real-time insights and are alerted to any trend changes. You can easily analyze all types of data as you need to when you need to and view it in the format that most appeals to you, including graphs, tables, maps, gauges, etc.

You (and your team) can also analyze your data on the go with the Betradar mobile app, which allows you to view your data dashboards, reports, analyses, alerts, maps, etc. via your mobile phone with 100% security.

Key benefits of the business intelligence platform include:

  • Analyze data in real time
  • Create KPIs to automatically segment clients
  • Self-service data visualization
  • Interactive dashboards
  • Proactive detection and alerts
  • Ad hoc query and analysis
  • Geospatial mapping and visualization

Betradar Pricing & Time to Market

Betradar’s products and services have been designed to be both cost-competitive as well as quick to integrate. That being said, specific prices and time to market details vary depending on the needs of a Betradar client, which products they wish to acquire, and other factors. As such, for pricing and time to market specifics related to the operation you have in mind, this should be discussed with a Betradar sales representative.

Additionally, it is worth noting that it is also possible to get a free trial of Betradar services by setting up a test account.

Betradar Review Conclusion

Betradar is a betting software provider with a diverse portfolio designed to help bookmakers succeed in an ever-increasingly competitive market, while at the same time helping to lower their operational costs and the risks associated with running an in-house operation.

Betradar’s betting services can be tailored to meet the requirements of all types of betting businesses. If it is the full sportsbook solution you seek with thousands of betting options, payments, CRM, marketing tools, business intelligence, live streaming, content management, etc., Betradar can deliver. Alternatively, if you would like to integrate individual betting services, this leading sports data service provider and betting platform supplier can help you reach your goals.

Get in touch with Betradar today to find the ideal solution for your online bookmaker operation.

Betting Solutions & Products
Licenses and Localization
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