Altenar specializes in providing B2B sportsbook services to licensed gaming operators. Their offering ranges from software-only products to a fully-managed sportsbook platform stack. Their software is developed and operated in-house and is powered by premium data feeds.

Established in 2011, Altenar has over 100 employees and is headquartered in the Isle of Man and has a commercial office in Malta. The company offers its sportsbook technology and products to brands around the world and has become one of the main sportsbook suppliers in South America.

Their premium products have also resulted in Altenar gaining recognition throughout the industry. The company has been shortlisted for a number of prestigious awards, including for the “Digital Product of the Year” award at the Global Gaming Awards 2020 and the “In-House Innovation Sports Betting Supplier” award at the EGR Nordics Awards 2020.

Altenar can help licensed iGaming brands, whether they are new or established, expand their product’s capabilities by helping them to adapt to a new audience, new market, or new requirements. Whether you seek their fully-managed sportsbook solution or need assistance starting your own iGaming business, Altenar is a betting software provider that can help.

Discover more details about this provider in our Altenar review.

Game management

Sports, betting and data products

Game management


Game management


Game management

Customer service

Game management

Payment management

Game management

CRM & Marketing

Game management

Affiliate system

Game management

Front-end flexibility

Game management

Back-end reporting tools

Game management


Altenar Betting Solutions

Altenar offers two main solutions. These include a fully-managed sportsbook product and a white-label start-up designed to help operators eventually find their own independence.

  • Add Sportsbook to Your Offering – This is a fully managed omni-channel solution that can be integrated seamlessly into your existing Client Management Platform and portal. The Altenar platform is a stable, technologically advanced and secure product that is hosted on Altenar’s secure and redundant infrastructure.

The sports content provided is sourced from the company’s many premium quality data partners. The sportsbook product is flexible and can be customized to meet the needs of clients. The company takes care of risk management and trading as well as business support services around the clock.

  • Start Your Own Gaming Business – If you need help setting up your iGaming business and want a quick launch, Altenar can provide you with a complete sportsbook and casino offering that is tailored to your brand. This includes an in-house created sportsbook product equipped with promotional tools and competitive features, premium data and bets supervised by the company’s 24/7 trading and risk management teams. Altenar will deliver the best solution for your business that they’ll assemble with the help of their platform partners. Meanwhile, you would be responsible for marketing, driving players to the various channels where your brand can be accessed (desktop, mobile, retail, etc.)

Additionally, until you reach independence with your brand, Altenar can take care of payment processing and licensing. Essentially, the company provides new operators with a growth path that allows them to transition from a white label operation to an established gaming company without the operator ever needing to change suppliers. An example of a brand that Altenar has helped with its white-label capabilities and that evolved from there is Betmotion!

Altenar Products

Altenar offers reliable products of the highest quality – some in-house and some from its premium partners – for its fully managed and white label sportsbook solutions.

Some of the key product features include:

  • Premium Data Feeds – The company’s industry-leading data partners provide reliable and accurate information with minimum latency. This helps to prevent late bet abuse as well as allows for instant payouts.
  • Comprehensive live betting coverage – Live betting is covered, including detailed match statistics and visualization. Additionally, included in the Altenar sportsbook is wide coverage of eSports tournaments as well as live-streaming and multiple live markets thanks to its integration of eSports odds feed from Oddin.
  • Cash Out – Players can cash out their open bets fully or partially at any time based on the conditions and margins you set. This also applies to combination bets.
  • Bonus System – A powerful promotional engine that features all the industry standard bonus types, including free bets, retention bonuses, welcome deposit, coded bonuses, VIP bonus and so on.
  • Casino Games – For the gaming start-up solution a casino games portfolio is included that features slots, card and table games, and a live casino.

Altenar Licensing and Localization

Altenar is a fully licensed and regulated company. With the licenses it holds, this has allowed the provider to help its partners expand their offering and enter into new markets.

Licenses it has include:

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission
Romania Gambling License Romania Gambling License

For the most part, Altenar specializes in providing its services to licensed operators. That being said, they can help new operators get started as a white label by providing a license. Once the operator is ready to be independent, Altenar can help them take more control of their operation by obtaining their own license and payment system with the benefit of not having to deal with data migration or changing software.

To learn more about how the company meets regulator requirements and about their white label licensing, reach out to the Altenar support staff to learn more specifics in regard to your personal business project.


Altenar’s sportsbook platform and products meet the requirements of many markets, including several jurisdictions across Europe, Africa, North America and South America. This allows them to help their customers localize and expand into new markets and reach new audiences.

Some of the countries where Altenar’s customers operate include:

Altenar Partners

Altenar has many partners, which helps the company to provide their clients with premium sports betting products and services for a variety of markets.

Among their sports partners include:

  • Betrdar
  • Sportradar
  • Betgenius
  • Stats Perform
  • StatsScore
  • Oddin
  • Kiron
  • LSports
  • OMEGA Systems
  • Octavian Lab
  • Campeón Gaming Partners
  • Condor Gaming
  • Soft2Bet
  • Finnplay
  • WorldMatch
  • Dench
  • Mobilt
  • VirtualSoft

Altenar Brands

Altenar has many happy clients in the iGaming and betting industry. They provide their products and services to a number of sportsbook operators across the globe.

Some of their betting customers include:

Altenar Payments

Those who are interested starting off with a white label product will have all the necessary payment methods integrated into the platform. For any additional payments that you may want, which are relative to your targeted territory, Altenar can offer you the required flexibility so that these payment providers can be added to your solution.

To learn more about Altenar’s available payment system, if this is something that you require, reach out to their friendly support staff to get the answers you need.

Altenar Support

In addition to providing risk management, trading and business support services on a 24/7 basis, Altenar provides support to their customers when they need it. You can get in touch via email or phone.

If you require support for your players, let Altenar know about your needs and they may be able to assist you in obtaining what you need via the help of one of their many premium partners.

Altenar CRM & Marketing

The Altenar platform features a powerful promotional engine. Via this engine you are provided with all the industry standard bonus types. This includes free bets, welcome offers, retention bouses, coded bonuses, etc.

With the bonus system, you can target all your players at one time or you can target a certain segment of players, such as VIPs. Via the API you can also set flexible limits and trigger bonuses.

Altenar Affiliate System

If you require an affiliate system, get in touch with the Altenar support staff and let them know about your needs.

Altenar Front End

Altenar offers a flexible front end that can be customized to suit the needs of your brand and to provide your players with the best possible user experience across multiple channels, including desktop and mobile.

From page layout, design, limits, bonuses and sports events, all can be customized on an individual basis or they can be offered generically across all available skins.

Altenar Back Office

Altenar provides a single back office for its sportsbook product which allows each brand to offer a unique betting experience. Some of the back-office features include:

  • Reporting tools
  • Statistics
  • Set limits
  • Track promotion campaigns

Altenar Pricing & Time to Market

Pricing and time to market varies from one client to the next and will also vary depending on what the client wants.

Since this is the case, if you would like to know about the costs and launch time speed associated with the specific platform, products or services you would like for your sports betting brand, contact the Altenar team.

Additionally, it is also of value to mention that you have the option of requesting a demo of the product that interests you.

Altenar Review Conclusion

Altenar delivers a stable, flexible and personalized “best in class” sportsbook solution. It does not matter if you need only a software product or if you need a fully managed sportsbook platform stack, they can meet your needs.

Their licensed software and products extend to several territories around the world, making it possible for you to expand your market reach and deliver an incredible sports betting and iGaming experience to new audiences with the ability meet new requirements.

Think this B2B company may be the right one to help you achieve the highest possible profit? Get in touch with Altenar today to learn more about how they can help you succeed.

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