Interested in a unique B2B white label solution? You might find what you’re looking for in this Casinnovate Soft2Bet casino solutions review. This European IT product company, casino and sportsbook operator group has quickly made a name for itself.  It is fast becoming one of the industry’s leading online gambling operators and platform providers.

The company launched in 2016, and in a few short years the Soft2Bet solutions platform has quickly grown from a small team of ten members to 650+ employees. Today, Soft2Bet has three offices in Cyprus, Malta, and Bulgaria and is respected and recognized around the world.

Presently, the company’s multi-brand portfolio includes 10 unique casinos and sportsbook brands, with new projects, games and functionality added every month. Soft2Bet is a solutions provider that offers thousands of games from both award-winning industry-recognized casino game providers, like NetEnt and Play’n GO, as well as games from lesser known and smaller companies. Soft2Bet was Highly Commended as a White label partner on SBC awards.

Their casino platforms are built using the latest and safest cutting-edge technologies. The company has all the resources to develop everything in-house and deliver to their B2B partners ready-to-use fully-licensed products, including licenses in Sweden and Malta, that target people in a variety of regulated markets.

Using the latest industry innovations combined with fresh young talent, the Soft2Bet casino platform could provide you with the iGaming solutions you need to help grow your business rapidly. Does this sound interesting to you? Find out more about this B2B option in this Soft2Bet platform review.

Soft2Bet Casino Solutions

Soft2Bet offers B2B white label casino services. Currently, there is no Soft2Bet turn key solutions available.

The company has quickly become a leader in the field of white label services, giving their clients the ability to have their own casino brand up and running with quick ease. Essentially, with the Soft2Bet white label solutions, which includes their technical and marketing expertise, products and services, you’ll rebrand their ready-to-use licensed casino platform to create your own unique brand. This is a solution that is often best suited to gambling operators who want to launch a new casino or entrepreneurs who are new to the iGaming industry.

Here is a look at what the Soft2Bet casino platform has to offer:

Game management


Game management

CRM & VIP management

Game management

Customer service

Game management

Responsible Gaming

Game management

Quality game providers

Game management

Payment & Risk

Game management

API integration interface

Game management

Business analytics

Game management

Mobile application and browser-based platforms

Game management


Soft2Bet Games

There are more than 5,000 games, including content from more than 50 world-famous gambling providers as well as exclusive in-house developed games.

To provide the best and largest variety of casino entertainment that is best suited to their customers, Soft2Bet gaming providers include some of the biggest names in Europe, including NetEnt, Yggdrasil, Play’n GO, Microgaming, Novomatic, Evolution and more.

The dynamic range of Soft2Bet casino gaming solution covers classic slots, video slots, branded slots, jackpot slots, video poker, roulette, blackjack, poker and live casino games. With its diverse range of entertainment, there is something for all types of players to enjoy regardless of whether they are classic machine lovers or those who prefer more modern thrills.

Among the 50+ software providers a part of the Soft2Bet casino services include:

NetEnt NetEnt
Pariplay Pariplay
EGT interactive EGT interactive
Microgaming Microgaming
Pragmatic Play Pragmatic Play
Yggdrasil Yggdrasil
Novomatic Novomatic
Evolution Gaming Evolution Gaming
Play'n GO Play'n GO
Edict Edict
ELK Studios ELK Studios
Thunderkick Thunderkick
Red Rake Gaming Red Rake Gaming
Habanero Habanero
iSoftBet iSoftBet
NoLimit City NoLimit City
Igrosoft Igrosoft

Soft2Bet Licenses

Soft2Bet holds Curaçao, MGA and SGA licenses as well as the leading information security accreditation ISO 27001 and PCI DSS certification. These licenses are available as part of the Soft2Bet online casino platform.

Available licenses

Malta Gaming License Malta Gaming License
Swedish Gambling Authority Swedish Gambling Authority

How to obtain a license

As Soft2Bet is a provider of white label casino solutions, you do not need to apply for a license. A license is included as part of the service. This means that Soft2Bet has already taken care of all the complex licensing process for you, including the application and continuing to keep up with the changing regulations to remain compliant.

The license your casino will be assigned will be based on the jurisdictions you are targeting. The initial fee for this license will be included in the price of purchasing the solution and will be less expensive than if you were to obtain the license yourself.

Soft2Bet Localization Perks

Since Soft2Bet is a casino solution with licenses from SGA and the MGA and offers games from a wide-range of gambling providers, the company can offer their services to a number of jurisdictions and in multiple languages.

Examples of some of the jurisdictions where the company currently operates include:

There are different ways in which the company can appeal to players from different countries. For instance, they can:

  • Deliver games and software in 15 languages
  • Offer localized payment methods and support different currencies     
  • Provide game and promotional content that targets a specific jurisdiction 

Special Features Offered by Soft2Bet

What tends to make Soft2Bet stand out form other casino solution are its player acquisition and retention strategies, which includes both its gamifications tactics and its successful affiliate program.


The company’s brands offer a unique casino experience to players due to its inbuilt gamification features. Essentially, gamification makes the online casino experience more interactive and reward-driven for players by giving them the ability to play a game within a game.

For instance, at one of their newly released brands, Betinia, players are immersed in five different cities, each with its own distinct sporting arenas. After reaching all the arenas in a particular city, users obtain its unique bonus and travel to the next one. Coins are earned by betting on Betinia’s diverse array of thrilling casino games and sportsbook options, as well as unlocking its achievements by winning weekly challenges or interactive tournaments.

Additionally, the company also has plans to build on its current unique features by offering its own fast tournaments solution, more levels of gamification and engagement tools, as well as instant gratification mechanics.

Soft2Bet Brands

Known for making unique casino content designed to appeal to a number of tastes and moods, Soft2Bet casinos tend to focus on the European markets. As it has only been active for a few years, the company has just over 10 brands.

Some of the popular Soft2Bet casino sites include:


ZulaBet is a unity of casino and sportsbook features. It displays diverse types of casino games such as online slots, Live Casino tables, progressive jackpots, and traditional table games. The sports segment presents high odds, varied sports markets, and hundreds of events. ZulaBet has a player-focused interface, also exhibiting a well-structured website and many promotional offers.


YoYoCasino features a minimalistic design as well as light and friendly colours, delivering a comfortable and easy-to-navigate atmosphere. A site truly dedicated to the best in online casino entertainment, players can enjoy slots, roulette, blackjack, poker, video poker and a live casino. The mobile-friendly site also has a variety of promotions, tournaments and a VIP program.


CampoBet offers competitive odds and an extensive selection of betting options, exclusively for popular sports. The casino section is supplied with slots, Live Dealer games, table games, and jackpot titles. The layout is user-optimized, allowing for a smooth mobile gaming experience. There are numerous bonuses on display for both casino and sports enthusiasts.

Other new casinos by Soft2Bet include: LightCasino, Betinia, Cadabrus and Frumzi.

Soft2Bet Payment Providers

Diverse and secure banking is part of the Soft2Bet gambling solution package. The company works hard to meet the precise needs of its clients and can tailor a specific payment model to suit the exact financial requirement of each customer.

Among the different types of payment methods available include credit cards, debit cards, prepaid cards, eWallets, mobile payments, and bank transfer.

Available currencies include: EUR

There are many types of payment methods available, many of which can be used for both deposit and withdrawals. Examples of some of these methods include:

Average withdrawal times

Withdrawal processing times are fairly swift at Soft2Bet casino brands. Withdrawal requests are typically processed within 24 working/business hours. The average withdrawal time is between 3 and 5 business days, with eWallets typically processing the fastest, in as little as 24 working/business hours.

Soft2Bet Support

Soft2Bet delivers quality customer support both at its casino and to it clients. They are always available to answer any questions or help with technical problems. The support team is knowledgeable, friendly, professional and reliable.

Languages Available

Support is available in English, Russian, Swedish, Germany, Norwegian, Portuguese, Polish, Japanese, Finnish, Italian, Hungarian.

Hours of Operation

For casino players, customer service can typically be reached 24/7 via email and live chat and between the hours of 10:00 to 20:00 GMT except on the weekends, for telephone calls.

Communication channels

Support can be reached via:

  • Live Chat
  • Email
  • Telephone

Partner Support

Customer support for partners is available 24/7 and can be reached through email, telephone or live chat. The expert and diligent Soft2Bet team is standing by to provide you with the peace of mind you need when you need it.

Soft2Bet CRM Solutions

The Soft2Bet solution platform includes customer relationship management (CRM) strategies. These marketing tactics and solutions help to attract potential customers, acquire new customers and retain them.

Welcome offers for new players as well as regular bonuses are a part of the system, including free spins, cashback, bonuses, etc. There are also regular tournaments with high winnings, new promotions every week with different slots, and rewards systems for long-term and loyal players.

The gamification system is also a unique part of the solution, giving players incentive to play by rewarding them for reaching certain levels, completing certain missions, etc.

Soft2Bet Loyalty Program

The loyalty program has been created for VIPs and is a multi-level system, with a total of 5 levels, which can be customized to suit the theme of your brand. Each level offers players the chance to take advantage of different perks, such as cashback, increased monthly payout limits, personal account manager, etc.

Soft2Bet Front End Flexibility

Soft2Bet offers a very flexible front end. Their omni-channel software is compatible with both desktop, mobile and tablet platforms.

Depending on what a customer wants, the company can design and develop unique yet custom casino solutions. The blueprints are created according to individual preferences and can help you construct a casino that works with your theme, regardless of whether you’re seeking a more complex or simple layout for your brand.

Soft2Bet Back End Advantage

Soft2Bet has an innovative back office that puts its clients in touch with various management advantages to help them track player activity to stay on top of player retention and acquisition.

The back end offers a number of management capabilities and tools that help support your entire business operation to help you make it as successful as it can be.

Time to Market

As the Soft2Bet solution platform is a white label solution the time to market is usually fairly quick, taking only a few months to launch.

That being said, as the company understands that their clients may have unique needs or different ideas for their brands, time to market may vary.


The cost of using Soft2Bet iGaming software services and products varies, but is still typically cheaper than if you were to opt for a turnkey casino solution.

Soft2Bet Solution Review – Bottom Line

The Soft2Bet iGaming platform offers a strong, trusted, reliable and all-in-one online casino solution that is ready to go. The company’s iGaming passion and expertise helps it to stand out form its competition by offering out-of-the-box and cutting-edge technology, gamification and affiliate strategies.

It has partnered with a great number of excellent game and payment providers and holds licenses from two of the industry’s most well-known regulators, Malta and Sweden, allowing its brands to reach and appeal to a variety of players around the globe.

On the downside, currently, Soft2Bet offers only a white label solution. This means that those who are looking for a turnkey casino solution or a self-service option are out of luck. However, as the company is relatively young and still growing, it is likely that it will add more products, services and licenses to its offering in the years to come as it seeks to remain a competitive industry leader.

Think Soft2Bet may be the ideal iGaming software provider for you? Check them out today.