SBTech is considered to be among the best providers of sports betting solutions and services in the industry. It provides its sports betting and comprehensive iGaming solutions to tier 1 operators in regulated markets across multiple channels including online, mobile and retail (land-based). The company’s complete offering features a full suite of highly customizable and innovative solutions available as turnkey and fully managed products.

SBTech was founded in 2007, and has over 50 partners worldwide. It has 2,300+ employees, is headquartered in Douglas, Isle of Man and has 13 additional offices across the globe that are located in the USA, the UK, Ireland, Gibraltar, Malta, Ukraine, Bulgaria, and Israel. Though SBTech is a privately held company, in April 2020 it became part of DraftKings, which is listed on the Nasdaq Stock Exchange. DraftKings includes an integrated B2B and B2C solution and is the first vertically integrated pure-play online gaming and sports betting company based in the USA.

The SBTech platform includes a full range of management services and the company has vast experience in compliance, covering 20+ regulated markets. Its platform includes its comprehensive Chameleon360 iGaming platform, which is equipped with an advanced management system, advanced dashboard and reporting features, a flexible payment gateway, third-party integrations, and a powerful CMS. Its sportsbook covers tens of thousands of pre-match and in-play events each month, offers over 2,000 proprietary bet markets on over 50 sports, and includes features such as live streaming, multiple cash out and Fast Market options.

In addition to its sportsbook and in-play betting products, the company also offers premium casino and live casino content as well as a retail solution for betting.

Over the years, it has won a number of EGR, SBC and GIA awards for its impressive sports betting solutions, including winning “Sports Betting Supplier of the Year” multiple times. Curious to learn more about this award-winning company to find out if it’s the right sports book supplier for you? We’ll give you the scoop in our SBTech review.

SBTech Betting Solutions

SBTech offers four different solutions. These include Sports Betting, iGaming Platform, Managed Services, and Retail & Omni-Channel. For the purpose of this SBTech platform review, we’ll be focusing on their sports betting and iGaming platforms for online businesses.

You have the option of a turnkey, fully managed services or consultancy. The sports betting platform can help you maximize your revenue with enhanced user experience. It allows for customized betting experiences, includes a powerful sportsbook engine, feed manager, flexible configuration, live streaming, engaging promotions and more.

As for the iGaming platform solution, this includes a payment gateway, CRM, casino and virtual sports content, reporting system, CMS and more.

The SBTech sports betting solution combined with its comprehensive Chameleon360 iGaming platform can provide you with:

Game management

Sports, betting and data products

Game management


Game management


Game management

Payment gateway

Game management


Game management

CRM & Marketing

Game management

Affiliate system

Game management

Front-end flexibility

Game management

Advanced reporting features

Game management


SBTech Products

SBTech is a betting software provider that supplies sportsbook businesses with different products for their betting brands. Created by the company’s trading, product development and operations teams, the following is what you can expect from the solution:

Robust sportsbook engine – A powerful sportsbook that runs 24/7 and includes 50,000+ events each month, including 25,000+ in-play matches. There are 2,000+ proprietary betting markets on over 50 sports.

  • Cash Out – This feature is available on single and accumulator bets. It includes full cash out, partial cash out and bank my stake options. Operators can control payouts by managing commission and availability.
  • Bet Builder – Players can make thousands of combinations, including markets for the match, goals corners, players and so on. There are also automated same game combinations.
  • Fast Markets – Operators can profit from higher margin markets with 1 and 5 minute betting for basketball, football and point/game bets for tennis.
  • Feed Manger – This allows operators to prioritize their data feed based on a sport, league or event.
  • Live Streaming – Through SBTech’s custom-designed visualization center there is live streaming for all sports. The visualization center also allows you to display scoreboards, statistics and split-screen odds.
  • Live Trading – A Fully managed and real-time pricing and risk strategy service from SBTech’s expert international team of 200+ traders.
  • Virtual Sports and Casino Games – There are over 3,000+ Virtual Sports, Casino and Live Casino games available through the SBTech iGaming platform if you are interested in offering different gambling products to complement your sports betting offering.

SBTech Licensing and Localization

SBTech is very experienced in regulated markets and is compliant with 20+ regulators. The company makes certain that you receive the best solution for your needs, meeting all regulatory requirements in any market. That being said, SBTech itself is licensed and regulated by the Malta Gaming Authority (MGA) and the UK Gambling Commission (UKGC).

Among its regulatory markets include:

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission

SBTech offers full coverage and mitigation of existing regulatory risks. It allows you to enter new territories with quick ease due to the company’s flexible regulations module, which is designed to adapt to any regulated market requirements. If you would like to learn more about SBTech’s licenses and compliance and how this applies to your business, it is best to direct your queries to the company’s staff.

In addition to regulated market compliance, SBTech has received certifications from eCOGRA, iTech Labs, GLI and ISO 27001.


Due to the fact that SBTech is compliant in a wide range of regulatory markets around the world, it should come as no surprise that the company can appeal to local markets. This includes support for multiple languages, local payments, multiple currencies, promotional campaigns, different odds formats and so on.

Examples of regions covered include:

SBTech Partners

SBTech has a number of third-party partners to help them deliver the best possible sports betting solution. Among their existing key supplier relationships for data and visualization partners include:

  • Betradar
  • IMG – Sports -Entertainment – Media
  • Perform Progressive Sports Media
  • Racing Post
  • Press Association
  • SIS

SBTech Brands

SBTech has over 50 clients across the globe. Some of their partners include:

SBTech Payments

A payment gateway, flexible wallet and KYC & Fraud Detection are part of the iGaming platform.

SBTech supports an array of the world’s leading payment methods and aggregators with localized options. Among the different types of payment options available are credit/debit cards, eWallets, online bank transfers and prepaid cards.

Examples of some of the payments supported include:

As for KYC & Fraud Detection, this is provided via leading third-party and proprietary systems. It includes protocols for KYC (Know Your Customer), AML (Anti-Money Laundering), age verification and fraud detection. Third-party partners that provide these systems include CallCredit Information Group, GBG and Iovation.

SBTech Support

As a client of SBTech you can expect their customer support team to be readily available to help you with technical support and to answer any enquires you may have, including general questions and those related to your business.

That said, if you are seeking a customer support option for your players, the SBTech Managed Services solution provides fully managed services or consultancy for existing and new operators. In terms of customer support this includes multilingual support as well as assistance with building local teams in any market and covering operations, knowledge, methodology and so on.

SBTech CRM & Marketing

SBTech provides both CRM (Customer Relationship Management) as well as promotions to help improve player lifetime value.

CRM lets you manage your players with real-time engagement through chat and automatic multi-channel notifications. You can tailor a personalized betting experience for all your customers by tracking and analyzing player behavior with the help of sophisticated tools.

The CRM system is provided by third-party partners, including Xtreme push, Silverpop, Optimove, Dynamic Messaging, Urban Airship, Liveperson and Zendesk.

As for marketing to players, there are different promotional and bonus systems that can be implemented to reward players. The configurable automated bonus system includes treating players to odds boosts, free bets, enhanced accas, flexible cashback, and a sports loyalty program.

SBTech Affiliate System

Through the iGaming SBTech platform, an affiliate system can be implemented. By utilizing affiliate marketing software, operators can benefit from comprehensive multi-channel tracking and analytics as well as flexible commission plans. Affiliate systems are an excellent acquisition marketing strategy.

SBTech does not supply its own affiliate system, instead, it connects its clients with its affiliate partners. These include Income Access and NetRefer. Both are highly respected affiliate marketing specialists in the iGaming industry.

SBTech Front End

A flexible, omni-channel and user-friendly front-end is provided by SBTech. A smooth, easy to navigate and seamless experience can be enjoyed online by players across web, mobile, and native iOS and Android apps.

The sports betting product is a widget-based API solution. This gives you the freedom to create more of your front end independently with SBTech’s APIs or you can build custom widgets to deploy together with the ones the company provides.

Additionally, operators can benefit form a powerful integrated CMS (Content Management System). This allows you to create any imaginable user experience, targeting each segment, including a special focus on SEO (Search Engine Optimization).

Already have a site? You can control the features that you want to use and seamlessly integrate them into your existing brand.

SBTech Back office

A powerful backend helps you to manage and stay in control of your business operations. The back office is equipped with a live reporting system, real-time tools and key segmentation. Features of the back-end include:

  • Risk management – Prevention tools and processes to construct a fraud shield.
  • Performance dashboards – Real-time views of operational performance from various perspectives at a variety of levels and details.
  • Detailed reporting breakdowns- Real-time breakdowns for each sport, league and country as well as each customer, VIP level and risk level
  • Internal CRM tool – Powering widgets and driving personalization.

Additionally, for operators who are not keen to run the back office themselves, they can have their business’ risk management and analysis fully managed by professionals, including dedicated analysts.

SBTech Pricing & Time to Market

You can expect a quick time to market with SBTech. The company also offers fair pricing for its products and solutions.

With that said, the company does not provide general information pertaining to costs and launch times as what one customer wants or needs is different from the next.

You can quickly and easily obtain the relevant answers to your questions, a quote and a time to market estimation by contacting SBTech customer support and letting them know about your business plans.

SBTech Review Conclusion

SBTech has plenty to offer new sports betting businesses and existing brands. While it might not be the best solution for amateurs to the industry who may feel more comfortable with a white label option, if you have a business in mind and some experience with the sports betting and iGaming industries, SBTech can help you find the perfect solution that best suits your goals.

SBTech’s regulation-ready Chamelon360 iGaming sports betting platform is one of the most innovative platforms around. It provides all the tools, systems and features you need to build a strong betting business. From detailed real-time reporting and business intelligence to CMS, CRM, a fully configurable automated bonus system, easy payment gateway integrations and more, operators have access to everything they need.

Want to find out exactly how SBTech can help bring your specific sports betting business goals to life so that you can start on a path toward success? Contact them today!