There’s no easier way to find out what the iGaming platform L&L Europe has to offer than to read an L&L Europe casino software review. Here, Casinnovate will provide you with an in-depth look at this company to help you to decide if it is worth your consideration if you’ve been thinking about launching an online casino business.

L&L Europe Ltd is a privately held company with about 50 employees. It is based out of Malta and was founded in 2011. The company specializes in online gambling entertainment. More specifically, it is a leading online casino platform that powers multiple online casino brands, many of which have found success throughout Europe.

It is an award-winning company, having recently won multiple CasinoMeister Awards, including Best Casino Group in 2019. Additionally, the L&L Europe iGaming software platform is recognized for its dedication to create localised products for players, providing specific services and features that are designed to appeal to a casino’s target market (e.g. local payments, local language, local currency and even native customer support).

L&L Europe iGaming software is a white label solution. It operates all of its casinos and holds licenses in the UK, Malta and Sweden. Its products also include a payment gateway, marketing, CRM, affiliate program, and a wide range of slots, table games and live casino games from top industry providers.

Interested in learning more? Keep reading!

L&L Europe Casino Solutions

L&L Europe Ltd is a white label online casino platform that is dedicated to delivering a premium online gaming experience.

L&L Europe turnkey solutions were not available when this L&L Europe platform review was created. Additionally, the company did not offer sportsbook products, Bitcoin or other cryptocurrencies.

With that said, here’s the L&L Europe casino platform at a glance:

Game management

Top software providers

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Customer support

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Reporting Tools

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Affiliate management system

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User friendly interface

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Localised products

L&L Europe Games

L&L Europe offers a thrilling selection of games that include both the newest and most popular titles from many of the industry’s best slots and casino game developers and suppliers. All virtual games feature a fair and regularly audited RNG system.

Among the many different types of games that are offered include:

  • Slots – classic and video slots
  • Jackpots – fixed and progressive
  • Table Games – Blackjack, Roulette, Baccarat, etc.
  • Video Poker – Jacks or Better, Deuces Wild, etc.
  • Live Casino Games – Live Blackjack, Live Poker, Live Baccarat, and other live games powered by Evolution Gaming and NetEnt.
  • Lottery
  • Slingo – While this iGaming platform provider does offer many of the same casino games as other companies, one unique type of game that L&L Europe has that other casino software providers don’t is slingo. There are a wide variety of games. You can find out more about Slingo in the special features section of this review.

L&L Europe gaming providers include award-winning software suppliers that are highly esteemed in the iGaming industry. Among them include:

NetEnt NetEnt
Microgaming Microgaming
Scientific Games Scientific Games
Evolution Gaming Evolution Gaming
Novomatic Novomatic
Play'n GO Play'n GO
Just for the win Just for the win
NextGen Gaming NextGen Gaming
Big Time Gaming Big Time Gaming
Bally Technologies Bally Technologies
Blueprint Gaming Blueprint Gaming
ELK Studios ELK Studios
Thunderkick Thunderkick
SlingShot Studios SlingShot Studios
Amatic Industries Amatic Industries

L&L Europe Licenses

L&L Europe is a licensed software provider and has been granted licenses by the UK Gambling Commission, the Malta Gaming Authority and the Swedish Gambling Authority. These licenses enable its casinos to legally operate in a number of markets across Europe. Additionally, the Malta license allows for these casinos to welcome players from unregulated markets.

To maintain industry compliance, L&L Europe has set the highest possible standards in place to ensure they are a secure, fair and responsible gambling operator. All their employees have been educated in problem gambling and the necessary information and tools have been provided on sites to help prevent problems and help to keep players in control of their gambling.

Available licenses

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission
Swedish Gambling Authority Swedish Gambling Authority

How to obtain a license

Licenses are part of L&L Europe white label solutions. This means that they are provided as part of the product and are not something that need to be acquired independently. The type of license an online casino business requires will depend on the jurisdictions targeted.  If you would like to learn more about licensing, it is best to get in touch with the company’s support.

L&L Europe Localisation Perks

L&L Europe builds casinos that are localised. The company strives to make each of its casino products unique by providing a look and feel of a specific country where players are served. This is achieved by offering an online casino in the language(s) of the country as well as offering currencies and deposit and withdrawal options players from the country prefer. Additionally, professionally trained support employees native to the country help to prevent communication barriers.

Some of the jurisdictions where the company currently operates include:

In terms of providing a localised product, L&L Europe can offer support for:

  • Multilingual sites (content and games in different languages)
  • Multilingual support
  • Localised payment methods        
  • Promotions and marketing targeted to players from specific markets   

Special Features Offered by L&L Europe

The L&L Europe online casino platform stands out in two distinct ways compared to other leading platform providers in the iGaming industry. These include:

  • Localised product – The company prides itself on providing a highly localised product. This helps to ensure that players in each country who can access their casinos are provided with a gaming experience that is tailored to fit their needs. This includes local currencies, payments, language and customer support.  The more suited an iGaming experience is to the player, the more convenient, comfortable and enjoyable it will be and has a far better chance of increasing the lifetime value of players.
  • Slingo – This gambling game combines bingo with slots, hence the portmanteau word “Slingo”. These games use a 5×5 grid of 25 slots. The slots in the grid are assigned a random number and the player’s spin counter will start at 10. Every spin generates 5 random numbers (or special symbol) in the slots beneath the games grid. The goal is to complete as many complete lines across the grid as possible. To achieve the maximum prize, the full grid must be filled. Slingo games are a great addition to any casino as it provides players with another form of gambling entertainment that isn’t commonly available at other internet casinos.

L&L Europe Brands

There are new casinos by L&L Europe launched every year. What makes their casinos unique compared to other iGaming software providers is that they do try to create products that target certain types of players (e.g. VIPs) or players from certain jurisdictions (e.g. Sweden, UK, etc.) and offer promotions and services based on who they’re targeting. In other words, promotions, payments, currencies, etc. that may be found at one casino, won’t necessarily be offered at the next.  Currently, there are more than nine brands powered by L&L Europe and counting. Some of their sites include:

Fun Casino

Established in 2017, Fun Casino is a brightly coloured online casino with a wide range of games, including slots, jackpots, video poker, slingo, table games and a live casino. It does support multiple languages, local payments and a variety of currencies, however, it doesn’t target one specific jurisdiction. It has a generous welcome offer, weekly ongoing promotions and tournaments.

All British Casino

While players from a number of markets can access this casino, which first opened its digital doors in 2013, it is 100% focused on the UK market. Beyond having all the games you’ll find at other L&L Europe casinos, All British Casino has only native British support, GBP currency and local payments. Everything from its design and theme to its lingo has been made with British players in mind.

No Bonus Casino

Created for players who prefer to play without bonus offers, No Bonus Casino has been around since 2013. The whole point to this casino is to sign up, deposit, play and withdraw. It’s a casino focused on VIP players. It’s one major perk is that it offers players 10% cashback everyday on their losses.

Other L&L Europe Casino Sites include:  Yako Casino, Yeti Casino, CasinoCasino, and Norskeautomater and Hyper Casino.

L&L Europe Payment Providers

Credit/debit cards, eWallets, prepaid cards, mobile payments, and bank transfer are the different deposit and withdrawal options for the L&L Europe iGaming platform. There are both popular and local payment options available, and every one that is offered is safeguarded with top security encryption protocols and the highest standard of compliance that meets the strict regulations set by the MGA and UKGC. This ensures that payout rates cannot be manipulated so players can depend on a fair playing session every time.

Available currencies include: USD, CAD, EUR, GBP, SEK, NOK

There are an extensive range of banking solutions provided, including local payment methods. Some of the different options include:

Average withdrawal times

The processing of payments is relatively swift, particularly for eWallets, with withdrawal times taking about 24 hours. As for card and bank payments, these can take anywhere from 3 to 7 days to process. As for the overall casino pending time from the moment a withdrawal request is made by the players, its about 24 hours on average. 

L&L Europe Support

L&L Europe casino gaming software is equipped with a dedicated customer support service. To make certain that players have easy access to assistance that can help them resolve issues, multiple communication channels have been provided (including an FAQ). Additionally, customer service is a tailored offering and isn’t in only one location. This allows for the providing of local support as well as support in multiple languages, helping to deliver a higher quality of service.   

Languages Available

Support is multilingual and is available in English, Swedish, Norwegian.  

Hours of Operation

Some support is available 24/7 at their casinos, while other support has specific hours of operation. For instance, support is 24/7/365 at Fun Casino. However, at the All British Casino, support for players is UK-based and operates between the hours of 7am and midnight (BST), seven days a week, year-round.

Communication channels

Support can be reached via:

  • Live Chat
  • Phone
  • Email

Partner Support

L&L Europe is always available to offer support to its partners. If you have any questions or require help, you can get in touch with them using the contact details you are provided once you are one of their customers.

L&L Europe CRM Solutions

L&L Europe is a provider of various promotions that are designed to acquire new players and retain loyal ones. There is a welcome bonus for newcomers, recurring promotions of reload bonuses or bonus spins, tournaments as well as an unlimited 10% cashback on all lost deposits.

Who does the CRM?

The CRM at L&L Europe online casinos is provided by Sarah Enterprises Ltd. This is a marketing company based out of Gibraltar and it handles all promotions and partnership lead generation.

L&L Europe Ltd Analyses customer relationship management (CRM) and identifies the best course of action to build on a brand’s performance and service offering. Via its CRM tools, it can help new retention campaigns find success by breaking down consumer data and categorizing customers into different groups. In depth reporting tools are part of the business model to determine how performance can be best optimised.

This iGaming platform operator understands how vital consumer retention is to its casinos and ensures that the retention activities it uses are designed to enhance consumer experience.

L&L Europe Loyalty Program

Unlike other casino platform providers, L&L Europe does not have a dedicated multi-level VIP rewards program. When this L&L Europe casino software review was created, the only real VIP system that was in place involved an unlimited 10% Cashback scheme.

Essentially, the way it works (using No Bonus Casino as an example) is if a player loses all their deposited funds, in the next 24 hours they can get 10% Cashback. The Cashback is calculated based on the size of the lost deposit. Beyond this perk, and ongoing regular offers at their casinos that offer additional promotions, there doesn’t seem to be any other dedicated loyalty scheme in place.

L&L Europe Front End Flexibility

All L&L Europe products have been designed to provide a unique gaming experience that is instant play (no download required) and can be seamlessly enjoyed across all devices, including desktop, tablet and mobile. The front end of the site is very user-friendly, well laid out and easy to navigate.

That being said, since L&L Europe focuses solely on white label solutions, there isn’t much flexibility to their front end as they are in full control of operation. Moreover, while they do excel at delivering a unique localized gaming experience, the actual templates and layouts of each of their casinos are nearly identical. Visually, what differs from one to the next is the site theme and colour scheme.

L&L Europe Back End Advantage

L&L Europe gambling software has a reliable back office that includes a number of different reporting tools that help to identify valuable trends and statistics to help in the effective management of player information.

The back end makes it possible to analyse CRM and identify how to best build on a brand’s performance and service offering. It can break down consumer data and segment consumers into different groups, which can help with both current and future retention campaigns as well as keep track of player’s gambling habits.

L&L Europe Affiliate Program

Just like their B2B marketing and promotions system, Sarah Enterprises Ltd. handles the affiliate system of L&L Europe network sites. Sarah Enterprises’ affiliate management solutions includes a large number of affiliate partners and has a dedicated affiliate management team who are experts in helping both the affiliate partners and operators achieve brand exposure, an increase in traffic, maximised conversions and higher profitability. The team uses specialised affiliate marketing software metrics to provide operators with all the tools required to make the most of marketing opportunities.

Affiliate managers are specially trained in working with partners to maximise profits by developing marketing tools to be as effective as possible. Partners of affiliates of L&L Europe casinos can expect certain benefits, such as:

  • Commission between 20% – 50%
  • Media material including appropriate banners
  • Support from the affiliate team
  • Timely monthly payments (in euros only)
  • No negative carryover
  • An easy-to-use affiliate program
  • Long player lifetime with good value
  • No hidden costs (it is free to sign up and revenue is performance based)
  • Exceptional conversion rates

Time to Market

If it is important to you that your casino business is up and running as quickly as possible, contact L&L Europe to learn more about what type of timeline you can realistically expect. That being said, as a white label provider, launching a casino should be an efficient and speedy process compared to launching a turnkey or self-service platform that you fully customize and/or build mostly from the ground up.


Contact us to learn about the costs associated with the products and that interest you. Prices may vary.

L&L Europe Software Review – Bottom Line

The award-winning L&L Europe software platform delivers high-quality products that could be ideal for those who are interested in launching a white label brand. L&L Europe provides a complete product (e.g. site, licensing, customer support, marketing, payments, etc.) and also operates the casino.

However, if you are interested in a more flexible product where you can pick and choose the services and features you would like, such as a turnkey or self-service solution, this is not the ideal provider for you. In this case, we recommend that you check out one of the many other top iGaming providers we’ve reviewed here at Casinnovate. 

That being said, if you are interested in L&L Europe’s products, get in touch with their support and find out more about what they have to offer you!