Kambi is a leading provider of premium B2B sports betting services to licensed B2C gaming operators. Providing one of the most powerful sports betting networks, this company supplies sports betting operators with an in-house developed software platform that includes features such as a flexible front-end user interface, customer intelligence, odds compiling and risk management.

In this Kambi review, we will explore who the company is and the types of online products it provides to sportsbooks, to help you determine if it is the type of partner that makes the most sense to your business plans for success.

For starters, Kambi was founded in 2010 when Unibet formally announced the formation of Kambi Sports Solutions, its new sports betting B2B business. In 2014, Kambi became a public company and shares in Kambi Group Plc began trading on the Nasdaq Stockholm First North.

Kambi has over 25 operator partners on six continents. In addition to providing a state-of-the-art betting experience, it offers a data-driven sportsbook core as well as flexible technology. The company delivers an end-to-end solution for existing operators who would like to upgrade their live sportsbook operation and for those who would like to launch a cutting-edge sports betting product for the first time.

Kambi has over 850 employees and is headquartered in Malta. It also has offices in Australia, the Philippines, Romania, Sweden, the United Kingdom and the United States. Recognized for its excellence in the industry, Kambi has been nominated for and won prestigious awards, including “Online Sports Betting Supplier of the Year” at the Global Gaming Awards 2019.

Kambi strives to create a world-leading sports betting experience by delivering a premium service to its clients as well as an incredible experience for the end user.

Kambi Betting Solutions

At the heart of the Kambi platform for online sports betting is its powerful sportsbook core. This flexible, technical platform can be tailored to meet any local regulatory requirements, fitting in with any license your company may have or that you are considering obtaining.

The platform is highly reliable, able to process half a billion transactions each month in a demanding environment that requires uptime 24 hours a day, 7 days a week, and 365 days of the year.

Kambi’s partners are provided with all the tools that they need to find success within the industry, including a unique front-end, odds that adapt to suit local markets, and a range of marketing tools to acquire and retain players.

For those who are seeking a Kambi white label or turnkey sportsbook platform, while the company does not directly provide these solutions, they are possible through partnerships it has made with other B2B suppliers. For instance, its partnership with White Hat Gaming delivers a complete omni-channel turnkey service that includes Kambi’s premium Sportsbook and managed services as well as White Hat’s modular platform and casino and games content.

That being said, the following is a look at what we’ll discuss in regard to the Kambi sportsbook platform:

Game management

Sports, betting and data products

Game management


Game management


Game management

Payment management

Game management

Customer Support

Game management

Marketing Support

Game management

Affiliate system

Game management

Front-end flexibility

Game management

Back-end reporting tools

Game management


Kambi Products

Kambi’s sportsbook product offering includes different features that make it an ideal product for a number of internet and retail sports betting businesses.

Examples of some of these product features include:

  • An array of betting markets – You can expect a huge range of sports odds. This range applies to the number of events and leagues as well as the number of available bets within each of the specific fixtures. Odds also adapt to accommodate local markets.
  • High-quality live betting functionality – There are thousands of live events per month and players can expect optimal in-play wagering service.
  • Data Analysis – Kambi utilizes its innovative analysis tech to make sure that they are always providing their clients with the best sports data software.

Kambi Licensing and Localization

Kambi only conducts business in markets where gambling is legal. The company takes security, fairness and responsible gambling very seriously. In addition to its products being approved for use in a number of regulated markets, it is also ISO 27001 and eCOGRA certified.

Examples of licenses that Kambi holds include:

Malta Gaming License Malta Gaming License
UK Gambling commission UK Gambling commission
Romania Gambling License Romania Gambling License
Alderney Gambling Control Commission Alderney Gambling Control Commission
Dirección General de Ordenación de Juego Dirección General de Ordenación de Juego

Although Kambi is a betting software provider, it does not offer its own white label solutions. In other words, it does not provide readymade online sports betting platforms that come pre-licensed. This means that you will need to have your own license.

That said, it is possible to obtain a white label solution via one of Kambi’s partners. If you would like to learn more details about licensing related to Kambi’s products and partners or inquire about licensing support, the best course of action is to get in touch with their friendly customer service team.


Kambi supplies software to its betting partners across six continents. As such, it is no stranger to providing certain localization benefits with the help of its partners, such as multi-currency options, local payments, multilingual content and support, and so on. Additionally, Kambi provides odds adapted to suit local markets.

Some of the countries where its clients operate include:

Kambi Partners

Kambi’s highly flexible sportsbook product and service model comes with a number of the industry’s leading third-party and proprietary platforms pre-integrated. This is how it is able to suit the needs of a variety of entrepreneurs, whether they are just starting out with their first betting enterprise or if they already have an existing brand.

Among their different partners include:

  • White Hat Gaming
  • TG Lab
  • Bede
  • Pala Interactive
  • Oryx Gaming
  • Rush Street Interactive
  • GAN
  • Microgaming

Kambi Brands

There are a number of sports betting brands across the globe – big and small – that currently use Kambi’s software and services.

When this Kambi platform review was created, some of their betting partners include:

Unibet Unibet
32red 32red
888Sport 888Sport
Churchill Downs Inc. Churchill Downs Inc.
BetPlay BetPlay
Casumo Casumo
GreenTube GreenTube
Draftkings Sportsbook Draftkings Sportsbook
StanleyBet StanleyBet

Kambi Payments

Via Kambi’s partners a payment processing system can be integrated into the platform. This payment gateway will be secure and feature a number of payment options, such as credit/debit cards, prepaid cards, eWallets, bank transfer, mobile payments, and so on.

For instance, some of the payments used by their betting partners include:

Kambi Support

Kambi delivers technical support to its customers, day or night, and can be reached via email and telephone. If you have questions, concerns or want to get in touch with them for any reason, never hesitate to reach out to support. They offer support for a number of services including IT, marketing, finance, legal and sportsbook operation.

As for customer support for players, this can be supplied by one of their partners.

Kambi CRM & Marketing

CRM and marketing tools, including bonus systems, can be integrated into the Kambi platform and delivered via their third-party partners.

Beyond providing a variety of bonuses and promotions, such as Free Bets, Bonuses, loyalty rewards and other perks, a solid CRM (Customer Relationship Management) system gives you the chance to get to know your players behaviours and betting habits better, so that you can track these trends, segment customers and provide them with the best experience.

Additionally, Kambi also provides marketing support to its clients.

Kambi Affiliate System

Kambi does not run its own affiliate program, but an affiliate system can be easily integrated into its sports betting software solution via its third-party partners.

Kambi Front End

With the Kambi betting platform, operators have the freedom to control the vital player-facing components of their sportsbook, including the front-end of their site and odds.

Clients of Kambi can easily create a unique front-end via Kambi’s open APIs. You are in control of the customization of the frontend to make it align perfectly with your brand. With that in mind, you can expect the front-end to be very user-friendly, easy to navigate, and deliver a seamless experience to players across different channels, including desktop and mobile.

Kambi Back Office

A strong back office is provided and is an important part of any online gambling business. Kambi manages the technical side for you. Examples of notable back-office components include, but are not limited to:

  • Risk management
  • Business intelligence
  • Reporting tools
  • Tech support
  • Data feeds

Kambi Pricing & Time to Market

Costs associated with the Kambi platform can differ from one client to the next as prices may vary depending on what type of products and services you include with their core sportsbook software.

The same is true for launch times. Though everything is carried out in as swift a manner as possible and as cost-effectively as possible, the experience of one customer may not be the same for the next.

Since this is the case, for the most accurate and insightful information regarding pricing and time to market in relation to the business plan/goals you have in mind, contact the Kambi support team directly to attain the best answers.

Kambi Review Conclusion

Kambi is a true leader in the sportsbook betting industry. This is evident from its years of experience, the flexible and cutting-edge technology it has created and the many important partnerships it has made. It doesn’t matter if you want to start your first online sportsbook or if you are an existing online bookie, they have the tools and the insight required to help you achieve long-term success in regulated markets.

One of the best advantages of choosing Kambi is that they take care of the day-to-day operation of the sportsbook so that you don’t have to. Kambi covers everything from pricing and risk management to integrity monitoring and customer support.

Keen to learn more about Kambi and how it can help you find success as so many of their other great bookmaker partners have? Get in touch with the Kambi Team today!