Betinvest Ltd. is an international gaming solutions provider. A leader in its field, the company has over 20 years of operational and platform experience and specializes in sports betting and gaming. It offers a variety of products, including Sportsbook, Data Feed, Virtual Gaming, Lottery, and eSports. Its solutions cover online, retail and terminals.

There are turnkey and white label sports betting options provided with an omni-channel approach. Betinvest can provide you with all the necessary tools, features and components you need to get your business up and running or if you want to add/improve upon you existing operation. This includes a wide range of betting markets, risk management, payments, regulatory requirements, customer support, CRM and so on.

Its partnerships and team of experts are what help Betinvest to deliver a superior and flexible product. For starters, the company’s software was developed by 260 IT specialists, who continuously work with new tech. Moreover, it employs more than 850 staff, including 350 in-play and pre-match traders, which is complemented by in-house developed auto-trading in-play tools. All of this is backed by the company’s top-notch technical support and risk management teams, statistician and trading analysts. Betinvest prides itself on delivering to its customers a fully compliant, secure, fast and safe product.

Betinvest Ltd. was founded in 1999 and is a privately held company, headquartered in London, UK. It has received a number of awards, including having received nominations in the Sportsbook Supplier of the Year and Acquisition and Retention Partner categories at the EGR Awards and SBC Awards.

In this Betinvest review, we will focus on the company’s sportsbook offering and provide you with the details you need to know to help you to decide if you’d like to take the next step and get in touch with the professional and accommodating Betinvest team.

Betinvest Betting Solutions

The Betinvest platform for online sports betting is available in both turnkey and white label options and is designed for both desktop and mobile experiences. Both options are secure, compliant and flexible.

While there are a few differences between the solutions (e.g. more customizable options and data feed available for turnkey), no matter the solution you choose, you can expect Betinvest to provide an omni-channel approach, payment providers, innovative third-party integration, risk management, a fully customizable betting margin, list of markets and events, regulatory and hosting requirements, CRM, a flexible front-end, back-end tools and more.

Here’s a closer look at what you can expect from the Betinvest online sportsbook platform:

Game management

Sports, betting and data products

Game management


Game management


Game management

Payment management

Game management


Game management

CRM & Marketing

Game management

Affiliate system

Game management

Front-end flexibility

Game management

Back-end reporting tools

Game management

Fast time to market

Betinvest Products

Betinvest products include: sportsbook, data feed, eGames, virtual gaming, slots, lottery and eSports. That said, for this particular Betinvest platform review, Casinnovate’s focus is on the sportsbook product offering. With that said, the sportsbook product includes:

  • An array of pre-match and live events – There are 30,000 pre-match events per month and 25,000 live events.
  • Wide range of sports and markets covered – There over 80 sports covered worldwide and 420 markets in a single event. Examples of sports include: Football/soccer, tennis, basketball, horse racing, baseball, American football, golf, etc.
  • Odds Management – A team of 350+ live traders produce all odds in-house. The management of odds occurs in real time. There are 3 odds formats available: European, Asian and American.

Betinvest Licensing and Localization

With the Betinvest platform, you can have a license or sub-license. It can also be used if you have an existing license. Through the platform you can complete administrative tasks and make sure that your business is legally compliant. It can be adapted to local taxation systems, regulatory and hosting requirements. Additionally, every product offered by Betinvest is NMi certified.

Some examples of where Betivenst is licensed include:

Malta Gaming License Malta Gaming License
Curacao Gaming License Curacao Gaming License
Romania Gambling License Romania Gambling License

The license you need is available with a white label betting platform. For turnkey software, you will need to have your own license.

That being said, for specific information about licensing options in regard to Betinvest white label and turnkey solutions, get in touch with their friendly support staff.


Betinvest serves clients across the globe, including countries in Europe, Asia, Africa and North America. They provide different localization perks, such as multilingual content (13+ languages supported), multiple types of currency, local payment support, a wide variety of betting markets and three odds formats (European, Asian, American) to accommodate different regions.

Examples of some of the countries where its clients operate include:

Betinvest Partners

In addition to their in-house 350+ bookmakers traders, Betinvest has many partners that help to make its products, including its sportsbook platform, the best it can be.

NetEnt NetEnt
Microgaming Microgaming
Pragmatic Play Pragmatic Play
Yggdrasil Yggdrasil
Play'n GO Play'n GO
NextGen Gaming NextGen Gaming
ELK Studios ELK Studios
Genesis Gaming Genesis Gaming
Inspired Inspired
Ezugi Ezugi
betgames betgames
GoldenRace GoldenRace

Betinvest Brands

Betinvest has a number of clients worldwide that use its products and benefit from its technical expertise.

Some of their betting clients include:

Betinvest Payments

The Betinvest payments module is a single wallet system and includes a payment gateway as well as payment systems. Multiple currencies are also available.

There are over 40 payment providers supported. Among the different options include debit cards, eWallets, prepaid cards/vouchers, and bank transfer. Payments are provided via third-party API integration.

Betinvest Support

Betinvest customer support is available day or night to provide you with the service you need. Support is 24/7/365 and you can expect them to answer your questions, resolve any technical issues as well as make helpful suggestions regarding new options they may have that you can introduce to your business.

With their sportsbook platform you are provided with a strong support team. This includes:

  • Personal success manager
  • Personal team of experienced traders
  • Personal technical support team
  • Personal risk management team
  • Odds monitory form 300+ traders.

The company prides itself on providing prompt responses and makes communication as convenient and straightforward as possible by providing a number of communication channels. You can reach them through email, phone, Skype and messenger systems (e.g. WhatsApp, Telegram, WeChat, and so on).

As for player support, this can be provided via a third-party product.

Betinvest CRM & Marketing

Betinvest has a CRM system called Octopus, which was designed to focus on the gambling industry. It is a B2C and B2B oriented product and is available as both a standalone product or can be API integrated.

The CRM system can help you better understand your customers’ behaviours and preferences, segment them into groups, and implement the best marketing campaigns to provide them with the best betting experience.

Some of the advantages of the CRM Octopus include:

  • Innovative bonus system
  • Automated typical business process
  • Accurate segmentation and filtering tools
  • Campaign creation and management
  • Player behavior prediction
  • Preference based player modeling
  • Mailing groups based on customer segments
  • Track KPIs

Additionally, the Betinvest online gaming platform’s marketing module includes a bonus system. This allows you to implement different bonus features to help boost player experience and make your site more engaging, interesting and gratifying with perks like free bets, combo bonuses and VIP/loyalty rewards.

Betinvest Affiliate System

A flexible affiliate system is also part of the Betinvest marketing module for its online gaming platform. The company itself does not run an affiliate program, but allows for third-party integration. You should be able to connect with one of their partners or you can ask about integrating an affiliate program of your choice.

Betinvest Front End

Betinvest provides omni-channel software and can accommodate mobile, tablet and desktop web options as well as native apps for Android and iOS. Its state-of-the-art interface API is both multilingual and multi-currency.

In addition to having easy navigation, seamless betting from one channel to the next and a friendly user experience, the sportsbook includes customizable betting margins, list of events and markets will immediate and accurate bet settlement during the match.

Ultimately, you will receive a customized UI/UX website design.

Betinvest Back office

A comprehensive and advanced back-office helps to provide detailed customization when you need it as you need it. With the help of Betinvest’s platform management module, you can change content, pause or cancel events, manage high-risk and VIP customers, group customers into categories, and more.

Additionally, some of the key features included with the back-end tools are:

  • Risk management tools
  • Security
  • Reports for business
  • CMS
  • Product management tool
  • Create income charts
  • Alter advertising settings

Betinvest Pricing & Time to Market

Price for the Betinvest sportsbook software will depend on the type of solution you would like (e.g. white label, turnkey, etc.) and the level of customization you want. White labels typically have a lower start-up cost, but turnkey’s usually offer greater flexibility and independence.

For any pricing queries you may have about the Betinvest product that interests you, it’s best to contact their support team directly to get the best answers.

The same is true regarding queries about how fast you can expect your white label start-up or the products you are adding to your existing brand to go live. Only the Betinvest team can give you an accurate estimation in relation to launch time.

However, to give you a general idea of the integration stages for the sportsbook platform, the process includes:

  • Signing of documents
  • Preparation of technical requirements
  • Connection to products from third-party providers and payment systems
  • Testing
  • Launch

Betinvest Review Conclusion

Betinvest is one of the top software solutions for online sports betting. Its products, solutions and services can accommodate both entrepreneurs new to the industry who are interested in starting a business for the first time and existing brands who would like to enhance their current product offering.

With its omni-channel approach, wide variety of sports events and markets, odds monitoring by 350+ in-house bookmaker traders, CRM system, marketing module, 24/7 technical support and more, there’s a reason why it is a leader in its field.

Think this might be the company you’ve been searching for? Contact Betinvest today with your queries or to get the ball rolling!